On this episode, Carmen Simon, PhD, joins the podcast to discuss her recent book Made You Look. She is a cognitive neuroscientist, keynote speaker, and author who is changing the way we understand attention, memory, and decision-making.

She's the chief science office at CorporateVisions where she helps the world's most visible brands create memorable and actionable content using brain science.

Dr. Simon also teaches at Stanford University and speaks frequently to audiences about crafting communication that is not only memorable but also sparks action!

Her latest book dives into the science behind why we notice some things and ignore others. I'm thrilled to have her on the show to discuss how we can all design messages that not only attract attention but also endure in the minds of our audiences.