Episode SummaryWhat if the future of emergency management is already here, just not where we’ve traditionally looked?

In this episode, Todd DeVoe sits down with Marcus T. Coleman Jr., Vice President for Community Resilience Strategy at United Way Worldwide, for a candid, practitioner-level conversation about the evolving landscape of disaster preparedness, response, and recovery. Drawing on more than a decade inside FEMA and DHS, and experience supporting over 50 presidentially declared disasters, Marcus offers a clear-eyed view of what is changing and what emergency managers need to rethink.

This is not a polished success story. It is an honest discussion about the gaps between government systems and community reality, the increasing influence of philanthropy, and the hard truth that resilience is being built from the ground up, often outside of traditional emergency management structures.

Key Themes and Conversation

The Shift to Community-Led PreparednessMarcus breaks down the movement away from top-down models toward locally driven resilience. Programs like United We Prepare are not just outreach efforts, they represent a fundamental shift in who owns preparedness. Communities are no longer passive recipients of government planning, they are becoming co-creators. The conversation challenges emergency managers to rethink authority, control, and engagement in preparedness efforts.

Mental Health as a Core Recovery FunctionUsing real-world examples like the Greater Valdosta United Way response to Hurricane Helene, Marcus highlights a persistent blind spot in disaster recovery. Mental health is not a secondary issue, it is central to long-term recovery. The discussion explores how trauma, anxiety, and prolonged stress shape community outcomes and why emergency management systems continue to under-resource this space.

Real-Time Data and the Power of 211The conversation turns to data, not the static kind found in after-action reports, but live, dynamic data that tells the story of unmet needs in real time. Marcus explains how 211 systems are becoming critical intelligence tools, capturing gaps that traditional assessments miss. With 19 million referrals in 2025 alone, including dramatic increases in housing and food assistance requests, this data offers a new lens for situational awareness before, during, and after disasters.

Public-Private Interdependence in CrisisEmergency management has always relied on partnerships, but the stakes are higher now. Marcus discusses the growing interdependence between government, nonprofits, and private sector partners like Uber and Lyft. These relationships can accelerate response and recovery, but only if they are intentionally designed. When they are not, they introduce friction, inequity, and delay.

The Quiet Influence of PhilanthropyOne of the most candid parts of the conversation explores how philanthropy is shaping recovery timelines and priorities. Funding streams, donor interests, and nonprofit capacity are influencing outcomes in ways that are rarely discussed in formal emergency management circles. This raises important questions about equity, accountability, and who ultimately drives recovery decisions.

Why This Matters for Emergency ManagersThis episode challenges the profession to confront an uncomfortable reality. The systems we rely on are no longer sufficient on their own. Community organizations, data networks like 211, and private sector partnerships are not supporting actors, they are central to the mission.

If emergency managers are not actively integrating these elements into planning and operations, they are not just missing opportunities, they are creating gaps.

About the GuestMarcus T. Coleman Jr. serves as Vice President for Community Resilience Strategy at United Way Worldwide. He previously spent over a decade at FEMA and DHS, where he built national partnerships across nonprofit, faith-based, philanthropic, and private sector organizations. Marcus has supported response and recovery for more than 50 presidentially declared disasters under three FEMA Administrators and has advised thousands of organizations on preparedness, response, and recovery.

Closing ThoughtResilience is no longer something we deliver to communities. It is something communities build, often with or without us. The question for emergency managers is simple, will we lead in that space, or will we struggle to catch up?

Tagscommunity resilience, nonprofit partnerships, disaster recovery, emergency management leadership, 211 data

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