Episode Overview

In this episode of Marketing in the Age of AI, host Emanuel Rose chats with Jason Barnard, founder and CEO of Kalicube, widely known as The Brand SERP Guy. Together they explore how AI, search engines, and generative systems are reshaping branding, and how executives can proactively educate algorithms to take control of their digital narratives.

Learn why building trust with machines is now just as important as building trust with people—and how mastering AI Assistive Engine Optimization is the next evolution beyond SEO.

What You’ll Learn

• How “Generative Engine Optimization (GEO)” and AI-driven branding can amplify authority in your market

• The power of Claim, Frame, Prove for teaching algorithms who you are

• Why LinkedIn is crucial but not enough—how to build a wide, consistent, and authoritative digital footprint

• How to bring your offline credibility online so AI can “see” your authority

• The mindset shift from search engines to assistive engines

Featured Guest:

Jason Barnard is an award-winning digital branding consultant and the founder of Kalicube, a data-driven marketing consultancy focused on brand SERPs and Knowledge Panels. Known as The Brand SERP Guy, Jason has worked with global brands including Disney, Ahrefs, and SEMrush, and leads the movement toward AI Assistive Engine Optimization (AIEO).

🔗 Learn more about Jason:

LinkedIn: https://www.linkedin.com/in/jasonmbarnard/

Website: https://jasonbarnard.com

Kalicube Guides: https://kalicube.com/guides

Episode Highlights

• 00:00 – Jason’s journey into AI Assistive Engines and digital branding

• 02:30 – Why LinkedIn is critical but insufficient for controlling your digital footprint

• 05:00 – Why Generative Engine Optimization is short-lived—and what comes next

• 07:30 – The Claim, Frame, Prove model for algorithmic trust

• 10:15 – Using Gemini assistants to build a $10M business plan by 2030

• 12:50 – Kalicube’s free tools and AI report for brand visibility

• 14:30 – The launch of KaliNexus, Kalicube’s next-gen AI brand-translation interface

Connect and Explore More

🌐 Host Website: https://emanuelrose.com/

📘 Authentic Marketing in the Age of AI Book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

🔗 Blog Post: https://emanuelrose.com/harnessing-ai-for-marketing-success-strategies-from-jason-barnard/

Connect with Emanuel Rose:

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

Further Reading or Resources

• Jason Barnard’s Free Guides → https://kalicube.com/guides

• Kalicube Tools → https://kalicube.pro/tools

• Emanuel’s Book → https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
  

If you’re ready to future-proof your brand in the age of algorithms, subscribe to Marketing in the Age of AI, give this video a thumbs-up 👍, and share your biggest takeaway in the comments!

🎧 Subscribe and explore more at https://emanuelrose.com/

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