The New CCO

In the past, Communications was largely media relations and speechwriting. While technology has helped make our function more strategic and impactful, we are on the cusp of a major transformation of how it works - what our teams look like, the roles it includes, the skills it requires, and the ways it operates.

On this edition of The New CCO, we discuss the emerging notion of CommTech with one of its pioneers, Daniel Jörg, Head of Digital Marketing & Research at Farner Consulting in Zurich. Daniel has spent the last 20 years taking the Communications function through a period of technological experimentation that has resulted in what he views as the function of the future. He walks us through his journey, what he’s learned along the way, and how his team is blending new tech with new ways of working to drive real business outcomes.

Enterprises face severe disruption, whether via technology, business model, new competition, etc. Indeed, in order to keep up, organizations must answer fundamental questions about the nature of their business, starting with their people. “What kind of culture do we need to compete in our industry? What does it look like, feel like, sound like? What are the base skills our people possess? Where do they come from?”

These are some of the questions Reggie Walker, Chief Commercial Officer at PwC, has wrestled with while helping to lead the enterprise's communications function over the past three years. He’s also helped spur a critical organization-wide effort around digital upskilling to better align PwC’s people with its business strategy. He’s also unified the Communications, Sales and Marketing functions, streamlining an operation that was once disparate entities. On this episode, we’ll learn more about each of these initiatives from Reggie and how they ladder up to a new kind of CCO role that’s swiftly changing in order to adapt to new disruptive factors.

Special thanks go to Morning Consult and Rivet Smart Audio for making this season of The New CCO possible.

With AI & automation poised to change the very nature of work, we welcome Alan Marks, CCO at ServiceNow, to join us for a discussion on his vision of the 21st-century office. He describes the consumerization of work, what automation really means for the future economy, and why establishing meaningful purpose and culture within the enterprise is more important than ever. 

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Special thanks go to The Home Depot and Rivet Smart Audio for making this season of The New CCO possible.

At this year's Annual Conference, Page welcomed to the stage Paul Argenti, Professor of Corporate Communications at Dartmouth College's Tuck School of Business. Paul led a session titled, "If, When, and How to Engage." The session strove to answer the basic question: What's the playbook for companies as they weight the risk & reward of engaging around social issues?

Paul welcomed to the stage Linda Rutherford, SVP and CCO at Southwest Airlines. Linda presented the "traffic light model" she and her team developed to streamline the decision-making process around engagement.

On this episode of The New CCO, you'll hear from both Paul and Linda, as they present their frameworks for engagement.

Thank you for listening! Please subscribe to make sure you don't miss an episode. You will find us on iTunes, Google Play, Spotify and Stitcher.

Special thanks go to The Home Depot and Rivet Smart Audio for making this season of The New CCO possible.

On this edition of The New CCO, we welcome Southwest Airlines SVP & CCO Linda Rutherford to tell the fateful story of Flight 1380 and April 17, 2018. She takes us through the minutiae of that day, from first learning the breathtaking circumstances surrounding the airline's lone passenger fatality in company history, to the heroic actions of the plane's crew. She details how her communications function played a role in shaping national dialogue in the wake of the tragedy, and why Southwest Airlines was uniquely equipped to emerge from the tragedy with brand intact.

Thank you for listening!

Please subscribe to make sure you don't miss an episode. You will find us on iTunes, Google Play, Spotify, Soundcloud, and Stitcher.

Special thanks go to The Home Depot and Rivet Smart Audio for making this season of The New CCO possible.

At this year's Annual Conference, Page welcomed to the stage Carlos Brito, CEO of Anheuser-Busch InBev. Brito, one of the consensus most admired CEOs in the world, described how AB InBev transformed from a profit-driven company to a well-rounded, societally influential, and community-building organization. He discussed AB InBev's award-winning #NoExcuse campaign and its sustained push to conquer the issue of domestic violence. He also touches on InBev's partnership with Water.org and social value proposition at-large.

Brito was interviewed by William Lewis, CEO of Dow Jones and Publisher of The Wall Street Journal.

Thank you for listening! Please subscribe to make sure you don't miss an episode. You will find us on iTunes, Google Play, Spotify, Soundcloud, and Stitcher.

Special thanks go to The Home Depot and Rivet Smart Audio for making this season of The New CCO possible.

At this year’s Annual Conference, Page welcomed four students from Marjory Stoneman Douglas and the March For Our Lives movement: Sari Kaufman, Casey Sherman, Delaney Tarr and Sofie Whitney. Each described her journey from tragedy to activism, urging our membership to take part in the cause and establish voting incentives for both their employees and external stakeholders alike.

This edition of The New CCO podcast features the discussion with those students.

Thank you for listening! Please be sure to subscribe to make sure you don't miss an episode on iTunes or Google Play.

Special thanks go to The Home Depot and Rivet Smart Audio for making this season of The New CCO possible.

On this edition of The New CCO, we welcome Joe Carberry, SVP and Head of Communications at Charles Schwab. Joe explains how Schwab expresses its unique differentiating identity within the financial sector, from building a strong culture to realizing the firm's corporate purpose. Joe also discusses how he and his team have adopted Agile methodology, borrowing from the tech community, as well as Schwab's Main Street roots.

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iTunes: itunes.apple.com/us/podcast/page-…d1212422149?mt=2 Google Play: playmusic.app.goo.gl/?ibi=com.googl…o-pr-mu-pod-16

Special thanks go to The Home Depot and Rivet Smart Audio for making this season of The New CCO possible.

On this edition of The New CCO, we speak with Aedhmar Hynes, CEO of Text100 and Chair of Page. She explains the recent Page rebrand, why it was essential to move the organization forward and the opportunities we hope to create through the new Page.

Thank you for listening! Please be sure to subscribe to make sure you don't miss an episode:

iTunes: itunes.apple.com/us/podcast/arthu…d1212422149?mt=2 Google Play: playmusic.app.goo.gl/?ibi=com.googl…o-pr-mu-pod-16

Special thanks go to The Home Depot and Rivet Smart Audio for making this season of The New CCO possible.

On this edition of The New CCO, we speak with Melissa Selcher, LinkedIn's Vice President for Brand, Communications, and Social Impact. She describes the critical role the Communications function plays in the social giant's operations, from crisis prevention and response to content curation and production.

3:28 - Privacy and the impact of the Cambridge Analytica scandal 6:10 - The CCO as an Integrator across the enterprise 9:04 - Social platforms as publishing companies 12:19 - The social value of social media 16:13 - On brand and reputation, and managing both 17:06 - The future of the Communications function

Thank you for listening! Please be sure to subscribe to make sure you don't miss an episode:

iTunes: itunes.apple.com/us/podcast/arthu…d1212422149?mt=2 Google Play: playmusic.app.goo.gl/?ibi=com.googl…o-pr-mu-pod-16

Special thanks go to The Home Depot and Rivet Smart Audio for making this season of The New CCO possible.