In this episode of the Customer Commerce Podcast, Jess and Mikel discuss the importance of authenticity in social media, particularly on platforms like LinkedIn. They explore the challenges of self-promotion, the emergence of new consumer fears like FOMO (fear of missing out) and a new one, FOBO (fear of a better option), and the significance of social proof in decision-making. 

Mikel shares his personal experience on how to create engaging content that resonates with audiences, emphasizing the need for genuine communication in business growth.

Takeaways:

• Authenticity is key in social media engagement.
• Self-promotion can be challenging, especially in cultures with tall poppy syndrome.
• Fear of making the wrong decision can paralyze customers in their buying journey.
• FOMO (Fear of Missing Out) and FOBO (Fear of a Better Option) are real consumer fears.
• Social proof can significantly influence purchasing decisions.
• Communication is essential for business growth and customer relationships.

https://www.forbes.com/sites/rogerdooley/2025/02/10/forget-fomo-its-fobo-thats-killing-your-sales/

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