This week, Richard Watts from EverForwards PR joins us to discuss how small businesses can generate and activate a PR plan.  From influencers and bloggers to journalists from traditional media, there are plenty of opportunities for businesses to get free press for their business – it just takes a little bit of inside knowledge!

This week’s podcast starts to tackle the beheamouth that is SEO.  SEO is a topic which usually frightens most small business owners because it is deemed a bit of a “dark art”.  It is undoubtedly a big topic but when you break it down, there is plenty you can do yourself to help your website ranking.  We will be discussing keywords, how to find them and how to start applying the lower ranking keywords into web copy on blog pages.

Recommended FREE tool to use to find keywords: https://neilpatel.com/ubersuggest/

In this weeks episode, join us as we speak to the owners of The Sett in Brockenhurst.  Since their launch in 2017, Ralph and Maisy have transformed The Sett into a popular wine bar.  Shortly after the lockdown affected trade, they launched The Sett on The Settee, delivering wine and charcuterie platters to the local area.  With many learnings under their belt, Ralph and Maisy are inspirational business owners – hear the full interview and download the podcast now!

In this weeks podcast, we complete our tour of the social media channels available to businesses covering LinkedIn, Twitter and Instagram.  Join us as we talk all things social media and meet up with Francesca at The Cottage Lodge in Brockenhurst in the first of our community chats.  Learn how important Instagram is to Francesca’s business and how her posting strategy has altered since COVID-19.