The New Kind

The New Kind

By Uncommon FolkSociety & CultureBusinessEntrepreneurshipPersonal JournalsMarketing
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The New Kind episodes

  • Southsea Bathing Hut: How to launch & scale a successful eco-conscious skincare brand

    The world is changing. Consumers are understanding the impact that choice and consumption has on the planet and personal health. As a small business, how do you match this evolving consumer conscious and build a successful creative brand, that is also kind to the planet?

    Well, I managed to speak to someone who is doing just that. I squeezed in a chat with Samantha, the leading force behind ethical skincare brand Southsea Bathing Hut. She kindly took a break from weighing, mixing & blending indulgent ingredients in her workshop, and opened up on how she grew all of this from the ground up.

    From its humble beginnings on Samantha’s kitchen table just three years ago, Southsea Bathing Hut has grown to a brand with over 30 products, a well-established workshop and newly launched beauty retreat. All whilst maintaining its strong value-driven core to create ethical, conscious and sustainable products. Core values that define every decision Samantha makes, from the individual ingredients used, through to the packaging chosen.

    Her journey and approach to business is really is something to admire. Especially once you find out that Samantha had no previous experience within the skincare industry before launch. Being very happy in another creative career, Samantha had a niggle that there could be more out there, so she used her personal savings and followed that intuition.

    I make that sound easy. It took a lot (!) of hard work, a strong passion for the industry, research, determination and very clear strategic direction to make it happen. Her approach offers so many valuable insights into growing a product-based company, including the need to make every decision value-drive, and really understand the direction you want the business to go in (despite what people say).

    I had an epic time hanging out in Samantha’s incredible product-making workshop, and came away with such value in my own approach to business growth, but also a need to ditch all my old skincare products for the consciously sourced Southsea Bathing Hut range!

    Links from the episode

    Southsea Bathing Hut

    Angela Chick Illustrations
    Strong Island
    Love Southsea

    1 hr 10 min
  • Series One Introduction - Meet the Locals
    We jump straight into the core of the "Shop Local" movement. We have open conversations with creative leaders and innovators based just a few miles from the Create Co. HQ on the South Coast of England, to learn from those who have taken the leap and created a successful brand with huge impact.
    We hope this series inspire you to know that you don't have to be located in a capital city for your idea to grow into a successful global creative brand. We also hope it encourages you to find out more about those making waves in your local area.
    4 min

About The New Kind

From the publisher's feed

We go behind the scenes and uncover the person and journey behind the successful modern creative brands, services and concepts we see today. Discovering just what it takes to go from an idea to scaling to a well-known creative venture.