In our fifth episode, we speak with Elizabeth Sinclair, Director of Marketing at Seagull Scientific. This organization transforms data into the labels, barcodes, documents, and RFID that drive business. Elizabeth works with users, partners, and industry groups in sectors such as food, pharma, medical devices, chemical, and healthcare, to enable consumer confidence, supply chain efficiencies, and regulatory compliance through the deployment of Automatic Identification and Data Capture (AIDC). Today, we talk about new trends in the label software industry. We also discuss everything from new technologies to companies like Amazon implementing labeling regulations. Lastly, Elizabeth shares tips on how to adopt this software to ensure you are making the best out of your investment in digital transformation.