Copyblogger partners Darrell Vesterfelt and Tim Stoddart use this episode to talk more specifically about the new content marketing plan for 2020.
Darrell and Tim also also share strategies from behind the scenes.
In this episode, Darrell and Tim talked about:

 How Copyblogger is restructuring its content and how
 Why traditional content marketing distribution is outdated
  The renewed importance of “series-style” content
  Why user experience and serving your audience is still priority #1
  Tips, tricks, and the technical side of strategic SEO
  How a couple of dynamite pieces of content can completely change your inbound traffic
  Why 90% of your content will never be seen (and how to change that)
  Successful examples of modern content strategy, and a teaser for the new Copyblogger member opportunity

The Show Notes

  ConvertKit Blog
  SmartPassiveIncome.com
  Darrell on Twitter
  Tim on Twitter
  Darrell on Tim’s Podcast
  Copyblogger.com


The New Look Copyblogger in 2020

The HeyCreator Show is for building your creator business.

Each week, hosts Matt Ragland and Tim Forkin talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients.

For more about our show, company, and community go to heycreator.com.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Entrepreneurship

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠
You know you need to be writing an email newsletter. It’s the hot thing to do.
But most creators still don’t understand WHY email newsletters are such an incredible channel for your business. There’s so many aspects of a newsletter that creators simply get wrong about their newsletter.
Today, we’re going full mythbuster — debunking common misconceptions creators have around sending a newsletter.
(0:00) — Presented by Riverside
(2:53) — The elevator pitch for newsletters
(8:42) — What creators underestimate about newsletter perspective
(13:28) — A misconception about newsletter replies
(17:02) — The math behind a $100k+ product launch using newsletter promotions only (absolute gold here)
(27:56) — What you’re getting wrong about launching a newsletter 
(31:55) — The biggest issue with newsletter writing “quality”
(40:47) — Ranking what’s actually important about newsletters
Join the HeyCreator CommunityUse Automatic Evergreen to send profitable newsletters on autopilot

009: What Creators Get Wrong About Email Newsletters

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠
In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) interview Cody (@Cody_Hock) & Cole Hock (@UpNorthCole). These two brothers manage entertainment creators, but we wanted to talk about Enjoy Basketball — the media and lifestyle company they founded with one of the biggest sports creators on the internet, Kenny Beecham.
(0:00) — Presented by Riverside
(1:45) — About today’s show
(2:53) — “Cold emailing is my favorite thing to do.”
(10:21) — What goes into a great cold email?
(15:38) — Why choose Kenny as the face of Enjoy Basketball?
(18:18) — The first channel that made sense for their business
(24:29) — How EB pulls almost every lever a creator business can pull
(28:29) — Why they partnered with ESPN & Omaha Productions
(35:54) — How physical products create serendipity
(38:48) — The value of in-person community building for creators
Join the HeyCreator Community
Use Automatic Evergreen to send profitable newsletters on autopilot


008: Cody & Cole Hock on Running A Creator Business That Does Everything

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠
In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) give out their best advice for new creators. Tim lays out the lessons young creators need to learn in order to grow, while Matt speaks to established professionals looking to become side-hustle creators.
(0:00) — Presented by Riverside
(6:06) — Tim: Can you get past your immediate circle?
(12:25) — Matt: Pick one topic, one platform, for one audience
(16:40) — Tim: Don’t be an expert or idol when you aren’t
(22:43) — Matt: Are you making content for fun, or are you building a business?
(27:30) — Tim: Real artists don’t starve
(30:51) — Matt: What long-term project can you build alongside your content?
Join the HeyCreator CommunityUse Automatic Evergreen to send profitable newsletters on autopilot

007: Best Advice for New Creators

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠
In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Nat Eliason (@nateliason) jam about what it actually takes to be a creator. Topics include Nat’s take on niching down, the main ways creators become replaceable, choosing between money and passion, why consistency alone isn’t enough, and much more.
(3:18) — Nat’s article Be Yourself, Not a Niche
(7:23) — The #1 way creators fail
(16:10) — Nat’s article When the Money’s Just Too Damn Good
(25:28) — Do you care enough to make your content great?
(32:25) — The illusion that success comes quickly as a creator
(40:17) — Balancing ambition, productivity, and parenting
Join the HeyCreator Community
Use Automatic Evergreen to send profitable newsletters on autopilot


006: Nat Eliason on What It Actually Takes To Be a Creator

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠
In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) discuss equity for creators — more specifically, how and why creators should think about owning pieces of others’ businesses.
Stories include MKBHD’s deal with Ridge, the launch of Authors Equity, Blenders X Coach Prime, Pop Daddy Snacks and more.
(0:00) — Presented by Riverside
(1:45) — Rundown of today’s show
(2:40) — MKBHD’s deal with Ridge
(10:48) — Authors Equity, backed by Tim Ferriss, James Clear and Louise Penny
(16:31) — James Clear’s new app, Atoms
(20:41) — The two ways creators can get equity in businesses
(21:41) — How John Barchard negotiated a deal to own part of an English soccer club in exchange for content
(25:45) — How Pop Daddy Snacks scaled their business by becoming a creator
(29:19) — How Blenders landed Deion Sanders to be their flagship “creator”
(36:33) — The creator skills you have are enough to own someone else’s business
Join the HeyCreator Community
Use Automatic Evergreen to send profitable newsletters on autopilot


The New Look Copyblogger in 2020

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