To start off the week, Greg Taylor goes over the importance of gathering data from leads. The first step is determining the different ways they are reaching your site.

We believe one of the most straightforward ways to track your leads is through Google analytics. Setting a goal allows you to directly see where your lead entered and exited from, both very valuable data.

After a week off, the boys are back to discuss the value of reputation management. Whether representing the company you work for or your personal brand, it is essential to keep your online reputation in mind.

On episode 65, Greg & Kevin talk about reputation management and the different ways to monitor your reviews. 

When you have a real, robust and detailed marketing strategy, it is going to get difficult handling everything on your own.

Trinity Web Media’s team consists of Greg Taylor, Kevin Eberle, and Nate Baldwin; all of us work specific roles that best suit each of our strengths.

Before embarking on your content marketing journey, make sure you commit to a posting schedule that you will be able to follow through with.

In order to keep your audience engaged, a consistent content schedule is critical.

After 63 episodes of "The New Marketing Show," the boys are taking a well-deserved week off. Today's episode features Greg Taylor's WordCamp talk from New York City titled, "Stop Selling, Start Solving Business Problems." 

Enjoy!

Today let’s go over the factors behind deciding whether your site needs a rebuild or just a refresh. 

If you find yourself constantly spending money to improve a WordPress site to further the design or functionality, it may be time to consider one or the other.

Learn about how Trinity evaluates whether or not you should commit to a full rebuild of your website.

If you weren’t aware, significant changes are on the way for Facebook Ads. Going forward, you will not be able to target your audience based on gender, race or age.

These updates to Facebook Ads is going to be a challenge for many, but we are excited to embrace it. With more updates means more opportunities to learn and do things right.

On this week's special episode of The New Marketing Show, the boys sit down with web design & user experience (UX) expert Michelle Schulp to discuss a number of design topics.

The team talks with Michelle about her design background, her extensive WordPress knowledge and as well her involvement with WordCamp's across the country.

Many clients want to go ahead and make substantial wholesale marketing changes without trying to make smaller tweaks first.

Making minimum changes in order to get maximum results is the best way to go forward with marketing changes. 

Today’s bonus episode focuses on various marketing principles we stand by and how they play into an effective SEO strategy.

If your SEO rankings took a hit from Google's latest update, don't get too worried. Learn more about effective marketing principles and apply them to your business.