Learn how to tell a story that connects your story to real people. There are five basic steps to storytelling. These steps are the same whether you are telling a fireside story, your brand story or a tall tale to your friends.

Set the stage, Introduce the conflict, Bring the story to a climax, Tie up all loose ends and provide closure and then the almighty conclusion.

Now more than ever digital marketing companies need to tell their personal story, the brand’s story and make sure it resonates with the audience.

Sometimes the role of sales and marketing are blurred, and sometimes the role of sales and marketing are quite clear. When Sales has a defined sales process that is established and proven, it’s marketing’s job to support that sales process and the team. Conversely, if a sales department does not have a proven process that works sometimes it is best for sales to stay in their lane, do their job, create a process that works and let the digital marketing team do their job.

Together, sales and marketing can be a powerful team, but apart, salespeople and marketers can be a nightmare for each other.

This week Kevin & Greg talk about finding your audience with audience segmentation expert Susan Baier. Susan , the founder of Audience Audit uses quantitative and attitudinal segmentation research to find out what matters to your audience, ways to solve their inherent problems and how to speak to your market segment.

 

How To Find Your Audience in Three Simple Steps

Describe your ideal client without using demographics

Stop thinking about the problem being they don't have what you are selling

Why does this problem exist?

 

Additional Resources:Audience Audit WebsiteSusan's Bonus KidsTrinity Web Media Self-Marketing Assessment

Without setting marketing goals you have no idea how your campaigns or initiatives are performing. Marketing Goals are one of the most overlooked items when small businesses are executing their marketing strategies. Set goals, review them often and tweak as needed for the successes your business needs.

In this mini bonus episode, Trinity Web Media Founders Greg Taylor & Kevin Eberle discuss the value of having a graat online presence and how to evaluate your brand's online presence.

If you are wondering how your marketing efforts fare, take our marketing self-assessment. Do you make the grade? http://trinitywebmedia.com/assessment

Collaboration over competition is a mantra the Trinity Web Media team lives by. We were first introduced to this concept at Gangplank Collaborative Workspace in Chandler, AZ.  Simply stated, when like minds even though percieved competitors get together and work together the sum is greater than the parts. If you find the right people in your business to work with and bounce ideas off of for the greater good, it is amazing what can be accomplished.

On this episode, Greg & Kevin discuss the role of collaboration with competitors, friends and clients and how it effects positive outcomes.

For more about Trinity Web Media, please visit our website.

We believe that ideas are never complete and they go through constant change. Iteration is the name of the game, but you need to move with some velocity and sit on things. Don't worry about being embarrassed of a launch. I prefer giving the world our ideas, let them tell us how that (the audience) want to use it and suffer some embarrassment then never shipping anything.

Please, say no sliders for your WordPress site. Sliders are the bane of developers existence. I have no idea why your brand would prefer to have their key messaging and hero image seen every five, 10 or 15 seconds. How does this make no sense?

As with anything else, what was once cool, slick and on trend is now tired, boring and not effective. People, people it is not 2007 anymore, let's all do play our part to rid the web of sliders. Please just say NO.

For more great content like this please check out The Trinity Web Minute.

This week, Chris Lee Founder of PurpleCRM sits in with Kevin & Greg to discuss the importance of marketing automation and the roles CRMs play in solving business problems. Besides being a husband and a father of three, Chris Lee is a veteran marketer, WordPress developer and a CRM expert.

On this episode we discuss audience personas, lead magnets, giving value before expecting anything in return and we re-visit the good old days of Gangplank in Chandler, AZ. We were thrilled to have Chris on as The New Marketing Show’s first interview guest. The knowledge provided to the audience is second to none.

 

This was a fun interview that is sure to be an instant classic!

 

PurpleCRM Website

Trinity Web Media

If patience is a virtue, most marketers have no virtue. Exercising patience in marketing is tough. Once you put a new strategy in play or use our Review, Refine, Repeat methodology you need to exhibit some patience to let things work. You can guide things along and keep tabs on progress, but you have to have time take time.