As we continue through these tough times together, it’s essential to keep your clients in mind. Even if your business is out of operation, keeping in touch with the people who support your business is vital. But, it isn’t all just about sending spammy email blasts. The best way to continue retaining clients during quarantine is by providing VALUE.

Our team is witnessing many companies begin to feel the pain of COVID-19, and we’re here to help. If you are one of the many brands out there struggling, prioritizing retaining clients can save your business.

Don’t become too overwhelmed with the current circumstances! With a touch of value, your clients will remain only a phone call away.

Our company prides itself on the ability to work with non-profits and take their initiatives to the next level. Coming up in the first week of May is Giving Tuesday, a significant day for collecting donations. In order to maximize results, our strategy team has come up with a variety of ways to engage the community. But, what happens when you ask too frequently or without providing value? Donor fatigue sets in.

Essentially, donor fatigue is when your donors become overwhelmed with asks or generally disinterested in donating. This can be extremely harmful to a non-profit campaign, but, when you work with professionals like Trinity Web Media, we introduce ways to overcome this issue.

This week on The New Marketing Show, Kevin and Greg discuss Blue Ocean Marketing vs. Red Ocean. We hope you enjoy this throwback episode as we prepare for brand new content dropping next Tuesday!

Based on the book Blue Ocean Strategy by W. Chan Kim, Renée Mauborgne, we talk about how doing what everyone else does and living in a world of competition yields little to no results. When you separate your business and market to your strengths, you now have a competitive advantage over others in your industry.

In this time of crisis management, how is your business holding up? Our team has been strategizing different ways to make it out of this tough time for small businesses. When it comes to the struggle a company is facing, we’ve come to determine three different names for stages people are going through.

Forecasting into the upcoming months, it is going to be a difficult time for us all. As we look into the future, Trinity has broken down the fight a brand goes through into wars, battles, or bar fights.

With our company going through what we would consider a battle, where do you see your team?

It’s the perfect time to dive into your marketing strategy and try something new. Do you find your brand achieving the same results over and over again? It may be time to inject some fresh ideas. As we’re trapped in the house on quarantine, the team took time to plan new ways to interact with clients.

To kick off our “Friday Conversation,” we went live on Instagram to try to reach a varied segment of our audience. Why not try something new and see how it works out? Now more then ever, people are more receptive to innovative ways of networking.

What exactly makes a business remain at the top of their industry? Sometimes it can be hard to put a finger on. Here at Trinity, we believe staying power comes from 5 key points that aren't necessarily over complicated. When it comes to taking your business to the top and staying there, you need to remain persistent and fight the good fight.

Nobody said it would be easy, but with a little help, you could be standing at the top with your team. And most importantly, staying there.

Tune in to episode #112 to learn about our five key points for staying power. Enjoy and let us know what you think. You can reach out to us by clicking here!

With everything going on in the world, now more then ever, it is crucial to put a face on your brand. Within an industry obsessed with business-to-business / consumer-to-consumer marketing, we’re here to suggest something different; people-to-people marketing.

Everyone’s social media feeds are flooded with brands hiding behind their logos and not giving people a true taste of who they are. Why not find a way to stand out?

Here at Trinity Web Media, we specialize in bringing clients behind the mask. By providing a way for people to see who and what you truly are, your audience will grow with a sense of belonging. People-to-People marketing is one of the best ways to attract new clients and keep them within the fold.

During this lull of downtime, we’ve been able to provide our clients with a variety of services. In order to improve your site’s visibility, optimization is essential. After reviewing your site and how things are constructed, you can dig in and begin optimizing. Our team is happy to check out your site and begin optimizing, just drop us a line here.

We’ve been fortunate enough to have time to go through our client’s projects and continue the process of optimization.

Right along with the power of optimization is conversion. When we construct landing pages, our strategy always centers around getting the current audience to the right page.

As we recommended several podcast episodes ago, the digital industry is adapting to the changes brought on by COVID-19. The demand for PPC services has seen a significant decline as companies begin to turn to more innovative strategies.

In terms of our clients and what we've seen happening first-hand is the increased hype over content marketing and it's results. Content marketing has always remained a staple in the digital marketing world, but now more then ever, we see its results coming into fruition.

Are a business struggling to get by during these tough times? Trinity Web Media is here to help. With the power of content marketing, you can ensure your business continues to get in front of potential clients while providing value.

This form of marketing is also a long-play that, when done correctly, will serve significantly for your company even after this pandemic is long gone.

If you’re fortunate enough to be able to take a pause from your business, do it. Taking time to evaluate how your team is performing and how your company is providing value is a crucial part of growth.

Without taking the time to review how your business operates, determining your strengths and weaknesses becomes troublesome.

With so much spare time, why not look over the current status of your business? Come out of quarantine stronger than you ever were!