This week on NOW and NEXT:

We make the final turn in the Race for the White House and VP Kamala Harris does a 60 Minutes sit down on CBS but causes more of a buzz by appearing on the Call Her Daddy podcast with Alex Cooper.

At least, it excited her base. At best, it added to the base on the margins. And in a race that will come down to a hand full of votes in a hand full of counties in a hand full of states - margins matter.

Justin Trudeau was on a similar media march this past week - making stops on The Late Show and a podcast sit down with Nate Erskine-Smith, (who happens to sit in the back benches of Trudeau's government).

But it's not at all clear that Trudeau gained any traction with his base. He's struggling to hold his caucus together never mind beefing up his approval rating among voters.

So, we've assembled the C.A.S.T (Comms and Strategy Team!) to pick over the pixels of attention. Is
the media still the message for Harris and Trudeau?

YOU CAN ALSO WATCH THE SHOW ON YOUTUBE

Meet the C.A.S.T!

Brad Ross has made a career leading the communications strategies for the City of Toronto and the Toronto Transit Commission.  

Lindsay Broadhead brings her comms experience and insights base on her time leading teams at the Toronto Region Board of Trade and, most recently, the Chief Communications Officer at the City of Toronto.

Bob Reid applies his earned experience as a major market journalist and a Senior Advisor to the Premier of Ontario to his analysis of the communications "Touchdowns and Fumbles".

Anne Marie Aikins is a "media relations maven", a sought after pundit and speaker, and a strategic comms adviser specializing in public transit in Ontario.