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Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro sits down with John Spagnola, Founder and CEO of Ublendit Spirits, and long-time business partner Ryan Buckholdt to discuss how they’re breaking through one of the toughest industries in America. They share how Ublendit evolved from private label spirits into award winning brands like Hideout Vodka, now available across MGM Resorts in Las Vegas.

How to navigate the three tier system and distributor power without getting squeezed on price

• Why building with operators first turns private label spirits into lasting, profitable house brands

• How to use bartender and operator feedback to create products that actually stay on the back bar

• How smart collaborations with celebrities and bands can turn spirits into must have collector items

• How direct to consumer platforms like Liquor Drip can help restaurants turn signature drinks into shippable retail products

To learn more or connect with John Spagnola and the Ublendit team, visit LiquorDrip.com or reach out directly at [email protected]

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