In this episode, I’m joined by Linnea Sundberg who's joining us from Brooklyn, where she’s working at the intersection of music, technology, and the evolving artist economy. 

From her early days in Sweden to Oxford, to investment banking at Goldman Sachs, and into the heart of Spotify’s rise, Linnea has been part of some of the most defining shifts in modern music.

Today, she’s with UnitedMasters, helping shape a more independent and equitable future for artists. One where ownership, access, and agency are central to the conversation.

We explore what it means to build a career across disciplines, how data and emotion collide in music, and why the future of this industry may depend on how well we balance both.

I thoroughly enjoyed this conversation. There’s a clarity and curiosity in Linnea’s thinking that makes you look at the entire music ecosystem just a little differently.

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