Data Beats Opinion

The new retention playbook for repeat purchases

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Is your retention making or breaking your lifetime revenue?

After the first purchase, most e-commerce brands go quiet — or start blasting discount codes. But the brands that win long-term treat every purchase as the beginning of a relationship, not the end of one.

In this episode of Data Beats Opinion, SegMetrics founder Keith Perhac sits down with Ishita Agarwal — founder of Tapp — to dig into why retention is the biggest untapped lever in business, why CAC math is breaking for most brands, and what it actually looks like to turn one-time buyers into loyal fans.

What you'll discover:

  • Why your retention tools are only working for 10% of your customers — and what to do about the other 90%
  • From customer to member: the post-purchase mindset shift that changes everything
  • Why discount codes are the wrong retention lever (and what drives real brand loyalty)
  • The CAC math that's quietly bankrupting e-commerce brands — and the LTV fix most brands are ignoring
  • How NFC tags outperform QR codes by 40x — and why physical packaging is an underrated engagement channel

    • About the Guest:

    Ishita Agarwal is the founder of Tapp, a post-purchase engagement platform that helps e-commerce brands turn one-time buyers into loyal fans. With roots in M&A consulting and emerging technology, she went on to study design and behavioral science at Stanford before zeroing in on the post-purchase gap in commerce. Ishita brings a tech-world playbook — onboarding flows, habit loops, and gamification — to the e-commerce brands that need it most.

    Connect with Ishita at thetapp.io or on LinkedIn.

    About SegMetrics:

    Why Choose SegMetrics? 

    • Instant clarity on what is and isn’t working in your business
    • Full-funnel analytics that lets you optimize every marketing touch point for revenue
    • Unify your cross-platform data into a single source of truth

      • Better data → Smarter decisions → Faster growth. Accelerate your growth with SegMetrics.

      Get Started Today:

      • Learn how SegMetrics can uncover your hidden profits: https://segmetrics.io/
      • Start a 14-day free trial: https://segmetrics.io/pricing
      • Book a demo: https://segmetrics.io/book-a-demo
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        Data Beats OpinionBy Keith Perhac
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