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The New Rules of Conversion: How Brands & Publishers Should Use Attribution, Offers & Influencers
đ Get 15% off your ticket to Affiliate Summit East in NYC (Aug 4â5) with code BOOST15 â https://affiliatesummit.com
Discounts still work, but only when theyâre done right.
In this episode of The Boost, Greg sits down with Harry Dixon, CEO & Co-Founder of Checkmate, to talk about the future of conversion, smarter discounting, and why first-party data is the single biggest opportunity for eCommerce brands in 2025 and beyond.
Harry shares how Checkmate uses identity + intent data to power personalization at scale, generate 36% higher cart conversion, and finally solve the messy world of attribution. If youâve ever asked yourself, "Are my offers actually working?"âthis episode is for you.
đ§ Youâll learn:
Why Checkmate is anti-discountâand how they use fewer, smarter offers to convert more shoppers
How to personalize at scale using identity and intent data
Why most brands are underutilizing their own CRM and SKU data
How to build a first-party data flywheel without a full data science team
What âset and forgetâ personalization looks like in action
How single-use codes are solving the attribution crisis for influencers and affiliates
Whether youâre a performance marketer, DTC brand, or publisher trying to drive higher conversions, this episode is packed with tactical insight.
đ The Boost Is Presented by Grommet
Grommet is the leading product discovery marketplace, connecting thousands of new and unique products with millions of shoppers.
⨠Explore whatâs trending â https://thegrommet.com
đ¸ Want to promote these products and earn 20% commission on every sale?
Email [email protected] to join our exclusive publisher program.
View all episodes
By Grommet & Affiliate Summitđ Get 15% off your ticket to Affiliate Summit East in NYC (Aug 4â5) with code BOOST15 â https://affiliatesummit.com
Discounts still work, but only when theyâre done right.
In this episode of The Boost, Greg sits down with Harry Dixon, CEO & Co-Founder of Checkmate, to talk about the future of conversion, smarter discounting, and why first-party data is the single biggest opportunity for eCommerce brands in 2025 and beyond.
Harry shares how Checkmate uses identity + intent data to power personalization at scale, generate 36% higher cart conversion, and finally solve the messy world of attribution. If youâve ever asked yourself, "Are my offers actually working?"âthis episode is for you.
đ§ Youâll learn:
Why Checkmate is anti-discountâand how they use fewer, smarter offers to convert more shoppers
How to personalize at scale using identity and intent data
Why most brands are underutilizing their own CRM and SKU data
How to build a first-party data flywheel without a full data science team
What âset and forgetâ personalization looks like in action
How single-use codes are solving the attribution crisis for influencers and affiliates
Whether youâre a performance marketer, DTC brand, or publisher trying to drive higher conversions, this episode is packed with tactical insight.
đ The Boost Is Presented by Grommet
Grommet is the leading product discovery marketplace, connecting thousands of new and unique products with millions of shoppers.
⨠Explore whatâs trending â https://thegrommet.com
đ¸ Want to promote these products and earn 20% commission on every sale?
Email [email protected] to join our exclusive publisher program.