
Sign up to save your podcasts
Or


If, on today’s date in 1930, you happened to be flipping through the pages of the New York Times, you would have seen several ads for radios, including one that argued that purchasing a radio was a good investment.
This was only one year after the infamous 1929 stock market crash, so New Yorkers might have been a little leery of investing in anything, and disposable income for most Americans was severely limited during the Great Depression that followed.
Still, that same October 5 edition of the Times announced that the New York Philharmonic would commence live nationwide broadcasts of its Sunday afternoon concerts that very day, with visiting German conductor Erich Kleiber leading the orchestra. The rest of the Philharmonic’s 1930-31 season, led by the orchestra’s new music director, Arturo Toscanini, would also be broadcast live on subsequent Sunday afternoons.
For music lovers, that radio purchase started to look like a pretty good investment after all.
And over the following decades, in addition to Bach, Beethoven, and Brahms, the New York Philharmonic’s radio audiences coast-to-coast were introduced as well to new works of American composers like Roy Harris, Aaron Copland, Samuel Barber, Leonard Bernstein and Ellen Taaffe Zwilich.
Wolfgang Mozart (1756-1791): Symphony No. 39; New York Philharmonic; Leonard Bernstein, conductor; Sony 60973
Roy Harris (1898-1979): Symphony No. 3; New York Philharmonic; Leonard Bernstein, conductor; Sony 60594
By American Public Media4.7
176176 ratings
If, on today’s date in 1930, you happened to be flipping through the pages of the New York Times, you would have seen several ads for radios, including one that argued that purchasing a radio was a good investment.
This was only one year after the infamous 1929 stock market crash, so New Yorkers might have been a little leery of investing in anything, and disposable income for most Americans was severely limited during the Great Depression that followed.
Still, that same October 5 edition of the Times announced that the New York Philharmonic would commence live nationwide broadcasts of its Sunday afternoon concerts that very day, with visiting German conductor Erich Kleiber leading the orchestra. The rest of the Philharmonic’s 1930-31 season, led by the orchestra’s new music director, Arturo Toscanini, would also be broadcast live on subsequent Sunday afternoons.
For music lovers, that radio purchase started to look like a pretty good investment after all.
And over the following decades, in addition to Bach, Beethoven, and Brahms, the New York Philharmonic’s radio audiences coast-to-coast were introduced as well to new works of American composers like Roy Harris, Aaron Copland, Samuel Barber, Leonard Bernstein and Ellen Taaffe Zwilich.
Wolfgang Mozart (1756-1791): Symphony No. 39; New York Philharmonic; Leonard Bernstein, conductor; Sony 60973
Roy Harris (1898-1979): Symphony No. 3; New York Philharmonic; Leonard Bernstein, conductor; Sony 60594

6,736 Listeners

38,841 Listeners

8,770 Listeners

9,195 Listeners

5,778 Listeners

926 Listeners

1,390 Listeners

1,285 Listeners

3,156 Listeners

1,974 Listeners

523 Listeners

183 Listeners

13,764 Listeners

3,086 Listeners

248 Listeners

28,129 Listeners

430 Listeners

5,467 Listeners

2,196 Listeners

14,142 Listeners

6,416 Listeners

2,514 Listeners

4,837 Listeners

575 Listeners

243 Listeners