The Nex6 Project

The Nex6 Project

By John GhiorsoBusinessMarketing
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The Nex6 Project episodes

  • Conversation with Sandy Carter on Web3, the Metaverse, NFTs, and Deepfakes

    In this episode, host John Ghiorso is joined by Sandy Carter, Chief Operating Officer and Head of Business Development at Unstoppable Domains, for a deep dive into the seismic shifts happening in the digital landscape.

     
    Designed as an essential playbook for business leaders, this episode delves into the transformative worlds of Web3, the Metaverse, NFTs, and the ethical complexities of deepfakes. 
     
    Sandy offers a razor-sharp analysis of Web3, cutting through the noise to reveal its real-world applications and future trajectory. Together, John and Sandy dissect the common misconception of Web3 and the Metaverse being two sides of the same coin, highlighting their unique contributions to the future digital economy. 
     
    The conversation then pivots to the disruptive potential of NFTs in customer loyalty, spotlighting companies leveraging NFTs effectively and offering keen predictions on where this trend is heading. But it doesn’t stop there. 
     
    Recognized as a looming threat to institutional integrity and the very concept of objective truth, John and Sandy explore how blockchain technology could serve as a potential safeguard against the malicious use of deepfakes. 
     
    Join us for an eye-opening conversation that challenges conventional wisdom and illuminates digital technology's practical applications and future implications in marketing and beyond. 


    Let’s Connect:

    • Follow John Ghiorso on LinkedIn: https://www.linkedin.com/in/johnghiorso/
      • Check out Media.Monks: https://media.monks.com/
        • 34 min
      • Conversation with Henry Cowling on Generative AI, the Impacts of AI on Creative, and the Future of Marketing

        In this episode, your host, John Ghiorso, welcomes Henry Cowling, Chief Innovation Officer at Media.Monks, for a deep dive into the world of artificial intelligence (AI) and its impact on creativity in marketing. 

         
        John and Henry delve into how generative AI is reshaping our world, discussing its positive impacts, such as increased efficiency and advancements, and its potential downsides, including job displacement and human creativity limitations. 
         
        Henry shares his insights on the future trajectory of AI, discussing how we can harness its benefits while mitigating its risks. He also addresses the importance of ethical considerations in developing and deploying AI technology. 
         
        Join us for a thought-provoking discussion that challenges preconceived notions and explores AI's practical applications and future implications in our marketing and creative industry. 


        Let’s Connect:

        • Follow John Ghiorso on LinkedIn: https://www.linkedin.com/in/johnghiorso/
          • Check out Media.Monks: https://media.monks.com/
            • 35 min
          • Conversation with Lewis Smithingham on the Metaverse, Apple’s Reality Pro Headset, and Virtual Worlds

            In this episode, your host, John Ghiorso, welcomes Lewis Smithingham, SVP of Innovation for Media.Monks, for a deep dive into the world of virtualization.  


            John and Lewis discuss the hype and reality surrounding the term 'metaverse' and why Lewis prefers to use 'virtualization' to describe the ongoing shift in how we interact with digital spaces. The two explore the cultural implications of virtualization, from gaming with friends in Fortnite to the potential future where VR headsets are as commonplace as cell phones.  


            Lewis shares his insight on the evolution of VR technology, from the early days of QuickTime VR to the recent launch of Apple's VR headset. He also discusses the importance of digital twin systems in industries like manufacturing and emergency response and how these applications lead the way in adopting VR technology.  


            Join us for an insightful conversation that challenges the hype and explores virtualization technology's practical applications and future trajectory. 


            Let’s Connect:

            • Follow John Ghiorso on LinkedIn: https://www.linkedin.com/in/johnghiorso/
              • Check out Media.Monks: https://media.monks.com/
                • 50 min
              • Introducing The Nex6 Project with John Ghiorso

                This introductory episode outlines The Nex6 Project's intent to explore the convergence of marketing and emerging technologies. 


                Drawing from his 15 years of experience in the evolving ecommerce landscape, John Ghiorso seeks to identify areas of opportunity akin to those in commerce. The focus extends to AI, Web3, virtual worlds, the metaverse, and various social trends. With insights from leading experts across various domains, this podcast aims to help marketing leaders and decision-makers understand and leverage the potential of emerging technologies in their strategies. 


                Join us for some engaging discussions with industry-leading experts. 


                Let’s Connect:

                • Follow John Ghiorso on LinkedIn: https://www.linkedin.com/in/johnghiorso/
                  • Check out Media.Monks: https://media.monks.com/
                    • 2 min

                  About The Nex6 Project

                  From the publisher's feed

                  The Nex6 Project, hosted by John Ghiorso, is a forward-thinking podcast that explores the convergence of emerging technologies, consumer behavior, and market opportunities.