Your customers stopped searching where you're advertising. They're asking ChatGPT which plumber to call, watching YouTube on their living room TV, and comparing you to two competitors in a conversation you're not part of. David Wilson has a name for what comes next: Search Everything Optimization.

David Wilson, EVP of Digital Marketing at Boston agency Zozimus, joins the Next Build Podcast to explain why the twenty-year Google playbook is running out of road, and what to do about it. He walks through the practical first moves: checking what AI actually knows about your business, rewriting the About Us page nobody has touched since launch, fixing your Google Business Profile, and deciding whether to publish the pricing and competitor comparisons AI needs to recommend you. He also gets into why "cited and mentioned" is the new ranking, why the most valuable traffic is quietly leaving Google, and which marketing jobs are about to disappear. If you are a business owner who feels behind on this, his answer is refreshingly small: pick one thing, hook AI up to your analytics, and start asking it questions.

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After 20 years as a copywriter, Ange Dove joins Mason to talk about how ChatGPT upended her business and pushed her into a new role coaching professionals through career transitions and personal branding.

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If you've ever wondered whether your organization is actually ready for AI, this conversation will tell you.

Everyone's racing to adopt AI. Almost nobody is asking the one question that determines whether it works or blows up in their face.

In this episode of the Next Build Podcast, Brian Beck, founder of Proxurve Solutions, an Indianapolis based cybersecurity and AI consulting firm helping small and medium businesses build AI strategies that don't fall apart. Brian breaks down why AI hasn't changed the fundamentals of cybersecurity, why "I want AI" is not a strategy, and what actually separates the businesses getting real value from AI from the ones burning budget and calling it innovation.

If you've ever wondered whether your organization is actually ready for AI, this conversation will tell you.

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Whether you're an entrepreneur, marketer, agency owner, or someone fascinated by how AI is reshaping business and the internet, this podcast delivers meaningful insights, actionable ideas, and honest discussions about the technologies changing the world in real time.