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An Activision Blizzard earnings call earlier this week turned our heads when the company's president, Robert Kostich, didn’t give a straight answer in regards to a question about pricing for next-gen titles. Seems simple enough - if Activision’s game prices were going to stay the same they would have just said so. However, the Activision Blizzard president deflected and talked about how much “extra entertainment value” the new next gen titles are going to have...and we all know what that means. Activision is just the next in line waiting to charge $70 for all games moving into the future. Clutch your wallets and dive on in, we’re cutting through the corporate bull today on Inside Gaming Daily!

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SOURCES

[GamesRadar] Activision to share plans for next-gen pricing

https://www.gamesradar.com/activision-blizzard-says-theyll-share-plans-for-next-gen-game-pricing-soon/

[GamesIndustry.biz] 2K21 will cost $70 https://www.gamesindustry.biz/articles/2020-07-02-nba-2k21-price-is-usd10-more-expensive-on-xbox-series-x-and-ps5

[GamesRadar] Ubisoft to stay the course at $60

https://www.gamesradar.com/ubisoft-confirms-next-gen-games-coming-this-year-will-still-be-dollar60/

[Polygon] Treyarch and Raven teaming up on next CoD https://www.polygon.com/2020/8/4/21354793/call-of-duty-2020-black-ops-5-treyarch-raven-software-pc-ps4-xbox-one-ps5

[Yahoo Finance] Activision earnings above expectations https://finance.yahoo.com/news/activision-blizzard-q2-earnings-2020-200550563.html

[Engadget] Activision laid off 800 people last year

https://www.engadget.com/2019-02-12-activision-blizzard-layoffs-800-employees-record-2018.html

[Game Industry.biz] Bobby Kotick gets paid way too much https://www.gamesindustry.biz/articles/2020-06-04-activision-blizzard-shareholders-upset-over-ceo-bobby-koticks-compensation

[Bloomberg] Employees are also sharing wages in an effort to improve wage equality

https://www.bloomberg.com/amp/news/articles/2020-08-03/blizzard-workers-share-salaries-in-revolt-over-wage-disparities

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