In an era of fake news, our society is in a bit of a moral panic. But Dr. Jeff Hancock, an expert in social media behavior, has found that it's human psychology, not technology, which drives deception and distrust. In this episode, he and Bill Coppel — Managing Director and Chief Client Growth Officer at First Clearing — discuss how to navigate the digital landscape to maintain trust and how we can use technology to help build it.
In this episode, you'll hear:
· How trust has evolved over time
· The many definitions and kinds of trust
· The new forms of trust we're seeing today
· How we evaluate someone's trustworthiness
· What role social media plays in the trust formula
· How reputation has changed with the rise of social media
· How differences in communication lead to distrust between generations
· What role technology will play in maintaining trust between advisor and client
Dr. Jeff Hancock is a psychologist and professor of communications at Stanford University. He is the founder of the Social Media Lab at Stanford and also serves as director of Stanford's Center for Computational Social Science. A leading expert in social media behavior and the psychology of online interaction, Jeff studies how social technologies and artificial intelligence affect us, from how we trust, to how we develop and maintain relationships, to understanding how technology is affecting our well-being. His view isn't that social media is good or bad, but that it amplifies everything and we must learn to navigate the effects.
Before earning his PhD in psychology, Jeff served as a customs officer in Canada. Prior to joining the Stanford faculty, he was an associate professor of cognitive science and communication at Cornell University. He lives in Silicon Valley with his wife and daughter, and still enjoys playing hockey regularly and does his best to keep pucks out of the net.
Ways to contact Jeff:
Email: [email protected]
Website: Stern Speakers: Jeff Hancock