The Next Idea Is there a “state of mind” that aids innovation and creativity? Think for a moment about the last time you were totally immersed in a hobby, music, or sport. Things just seemed to flow, time became imperceptible, and everything seemed almost effortless. Might you have experienced this when writing? Running or gardening? Creating poetry, music, or dancing? Or even tinkering? Are such times rare or non-existent in your life? These experiences of “flow” are rocket fuel for innovation