How do marketers leverage CTV to drive digital-like business outcomes (website traffic, sales, ROI)? View the full video interview here.

Jason Fairchild is the co-founder and CEO of tvScientific, a ConnectedTV (CTV) advertising and attribution platform. An Idealab company, tvScientific is the first performance platform for CTV, offering a self-managed solution that combines direct media buying with comprehensive measurement and attribution, making it easy for businesses of all sizes to buy CTV inventory and deliver outcomes that are as measurable as digital ads.