The Next Step

The Next Step

By LuniBusiness
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The Next Step episodes

  • Step Back #4: Incorporation and Founders Shares
    How exactly do you create a corporation? What documentation do you need? Do you need to hire a lawyer?
    This week we continue the step back from business planning and continue talking about corporations, this time diving into Articles of Incorporation and other documentation, and the common misunderstanding of founders shares and tax law.
    Post your questions to www.quora.com/profile/Luni-Libes
    Read the book at lunarmobiscuit.com/the-next-step
    See the results of The Next Step at youtube.com/fledgellc
    More advice at lunarmobiscuit.com/blog
    Music by Kevin MacLeod - incompetech.com
    15 min
  • Step Back #3: Incorporation
    What exactly is a corporation? What do they do? When do you need one? Do I need to incorporate now?
    This week we'll take a step back from business planning and talk about corporations, a bit of their history, and what powers they give you to do business.
    Post your questions to www.quora.com/profile/Luni-Libes
    Read the book at lunarmobiscuit.com/the-next-step
    See the results of The Next Step at youtube.com/fledgellc
    More advice at lunarmobiscuit.com/blog
    Music by Kevin MacLeod - incompetech.com
    10 min
  • Step #22: Selling the first telephone, and your first sale
    How exactly did Bell sell the first telephone? How do you make your first sale?
    This week's podcast finishes the topic of Sales (for now), with the story of how Bell Telephone sold the first telephone, and how your first sale should be easier than that, but unlikely to be easy. I'll share a few tricks and tips that might make it easier.
    Post your questions to www.quora.com/profile/Luni-Libes
    Read the book at lunarmobiscuit.com/the-next-step
    Read the related blog post at https://lunarmobiscuit.com/selling-the-first-telephone/
    See the results of The Next Step at youtube.com/fledgellc
    More advice at lunarmobiscuit.com/blog
    Music by Kevin MacLeod - incompetech.com
    9 min
  • Step #21: Designing your sales funnel
    Sales is a complicated process. How do you organize your initial sales efforts, and create a plan that is actionable and which can be optimized using lean techniques?
    This week's podcast continues the topic of Sales, defining the "sales funnel" and talking about the importance of understanding your company's sales funnel now, whether you already are making sales, have yet to close your first customer, or even if your product or service has no human salesperson.
    Post your questions to www.quora.com/profile/Luni-Libes
    Read the book at lunarmobiscuit.com/the-next-step
    See the results of The Next Step at youtube.com/fledgellc
    More advice at lunarmobiscuit.com/blog
    Music by Kevin MacLeod - incompetech.com
    9 min
  • Step #20: Everybody works for Sales
    Continuing our discussion of sales, a half-humorous, totally-true aphorism taught to me by a great salesman is "Everybody works for sales."
    This week I'll explain why that is true, and why you should spread these meme into your startup.
    Post your questions to www.quora.com/profile/Luni-Libes
    Read the book at lunarmobiscuit.com/the-next-step
    See the results of The Next Step at youtube.com/fledgellc
    More advice at lunarmobiscuit.com/blog
    Music by Kevin MacLeod - incompetech.com
    6 min
  • Step #19: Sales (part 1)
    Once you get up and running and up to some scale, every dollar that is used to run your business must come from a customer. From sales. For many first-time entrepreneurs, closing sales is a daunting process. Unlike market research, it's a process filled with "no" and negative feedback. Many people don't find it fun.
    This week's podcast begins the topic of Sales, beginning the explanation of how to "close" customers, how to deal with all the no's, and how to use that feedback to improve the product and sales process.
    Post your questions to www.quora.com/profile/Luni-Libes
    Read the book at lunarmobiscuit.com/the-next-step
    See the results of The Next Step at youtube.com/fledgellc
    More advice at lunarmobiscuit.com/blog
    Music by Kevin MacLeod - incompetech.com
    12 min
  • Step #18: Messaging (part 2)
    What words should you use to talk about your company? How do you take your problem, solution, opportunity, competition, other market research, purple cows, etc. and turn that all into a description of what you do and how you do it?
    This week's podcast continues the topic of Marketing and specifically Messaging, walking you through examples of how not to, and how to write the words that describe your company.
    Post your questions to www.quora.com/profile/Luni-Libes
    Read the book at lunarmobiscuit.com/the-next-step
    See the results of The Next Step at youtube.com/fledgellc
    More advice at lunarmobiscuit.com/blog
    Music by Kevin MacLeod - incompetech.com
    10 min
  • Step #17: Messaging (part 1)
    What words should you use to talk about your company? How do you take your problem, solution, opportunity, competition, other market research, purple cows, etc. and turn that all into a description of what you do and how you do it?
    This week's podcast continues the topic of Marketing, pulling together all the pieces to create some simple sentences that "message" your company to your customers.
    Post your questions to www.quora.com/profile/Luni-Libes
    Read the book at lunarmobiscuit.com/the-next-step
    See the results of The Next Step at youtube.com/fledgellc
    More advice at lunarmobiscuit.com/blog
    Music by Kevin MacLeod - incompetech.com
    13 min
  • Step #16: Purple Cow
    How does your company stand out amongst all the marketing of every other startup and every other company? Be a purple cow.
    This week's podcast continues the topic of Marketing, taking a page (or a whole book) from Seth Godin, who grabbed the nursery rhyme about purple cows and turned it into a simple-to-understand idea on how to be better marketer.
    Post your questions to www.quora.com/profile/Luni-Libes
    Read the book at lunarmobiscuit.com/the-next-step
    See the results of The Next Step at youtube.com/fledgellc
    More advice at lunarmobiscuit.com/blog
    Music by Kevin MacLeod - incompetech.com
    11 min
  • Step Back #2: The Next Step books
    Starting a startup is complicated. It takes more than 10 minutes to learn and more than five books in a series to describe the step-by-step process.
    Taking a step back this week, Luni explains why there is a whole series of books called The Next Step, what is included in all those words, and how best to teach entrepreneurs.
    Post your questions to www.quora.com/profile/Luni-Libes
    Read the book at lunarmobiscuit.com/the-next-step
    See the results of The Next Step at youtube.com/fledgellc
    More advice at lunarmobiscuit.com/blog
    Music by Kevin MacLeod - incompetech.com
    8 min

About The Next Step

From the publisher's feed

The Next Step by Luni Libes, a step-by-step guide for entrepreneurs