Human connection and storytelling are at the heart of every great brand, community or cause. But how do you build real connection in an increasingly disconnected world?

Nick Ruffini—lifelong business owner/operator, media executive, and career musician—sits down with business leaders, musicians, creators, and visionaries to uncover how they built remarkable businesses, movements, and ideas that truly resonate. Through deep conversations on content, commerce, storytelling, and hospitality, each episode explores the real-world strategies and insights behind creating something that connects and endures—whether in business, art, or beyond.