What do Apple and JCPenney have in common? Ron Johnson.Ron Johnson was originally known for making the Apple Store into the popular platform that it is today. He took that success and left Apple for JCPenney where he became their CEO in 2011. However, his successes at Apple did not translate well to JCPenney. Listen as Dave explains what Johnson could have done to improve JCPenney's brand and marketing.

Senior leaders are commonly misperceiving marketing, which is resulting in a loss of money. Marketing is not just data. Real marketing uncovers what the unique story is through marketing intel, research, and real marketing segmentation. Listen as Dave explains the four strategic marketing KPIs that you and your company should use to better your strategy, lifetime value, and decision-making processes.

Buying someone food is not marketing. Instead of attempting to sell your client by pleasing their palate, focus instead on their wants and needs. Listen to this week's episode to learn about the six ways that you can focus on real marketing to better serve your clients and your company.

Focusing too much on industry experience during the hiring process can limit potential or result in a bad fit for the organization. Instead of searching for an exact experience match when screening potential new hires, focus first on the person's attitude and outlook. Listen to learn more!

Do you suffer from cliché overload? Do you or those around you use clichés to explain away a problem or situation? Listen as Dave explains how to steer away from clichés to improve your professional and personal life.

"That's not my problem." How often do you think that when a new process is implemented, a new idea is proposed, or a client is unhappy? Listen as Dave explains why the "Not my problem" problem is one of the biggest roadblocks to change and how you can overcome it.

If a co-worker asks if you have a minute to talk, how often do you say no? Did you know that failing to properly manage office interruptions can have negative effects? Listen as Dave recaps a study conducted by Basex detailing what happens when interruptions aren't properly managed in the office.

We've all encountered a difficult client, but have continued to work with them because "the customer is always right." Right? Not exactly. Listen to learn three ways that your company can find and keep customers that fit.

What's the story behind AFLAC's famous white duck, and why has it left such an impact on the company? Listen to learn how Daniel Amos, Chief Executive Officer of AFLAC, utilized marketing intel to create a brand that stood out from the competition. Also, listen for Dave's five tips that any company can learn from AFLAC's example.

Unbelievably cold weather didn't deter Dave! He delivered a talk on the hot topic of podcasting at the “B2B-TO-YB” podcasting event hosted by the YaJagoff! team.During his presentation, Dave shared staggering statistics to show the rise in popularity of podcasting, the eight reasons you should be podcasting, and why it’s an important part of a company’s overall content marketing strategy. Listen to hear all eight reasons!