Today's guest is Carter Mastovich, Dave's son. In today's episode the apple doesn't fall far from the tree, as Carter and Dave discuss the power of brand using The Geico Gecko and The Aflac Duck as examples.

- Hit the Bullseye

- NBA | Cavaliers

- Kevin Durant | LeBron James

- AAU | Basketball is my passion

- Captain Obvious...pretty obvious

- Do you know Flo?

Watch for upcoming episodes featuring Lori Putzier of IntegraCare.

Today's guest is Carter Mastovich, Dave's son. In today's episode the apple doesn't fall far from the tree, as Carter and Dave discuss the power of brand using The Geico Gecko and The Aflac Duck as examples.

- Hit the Bullseye

- NBA | Cavaliers

- Kevin Durant | LeBron James

- AAU | Basketball is my passion

- Captain Obvious...pretty obvious

- Do you know Flo?

Watch for upcoming episodes featuring Lori Putzier of IntegraCare.

Dave continues his conversation with Eric Walker from IntegraCare to dig deeper into the sales process and hit that bullseye.-Cut The Bullshit Rant--The Fake Maybe- Sell through "needs matching"- AUNS | Agreed Upon Next Step- Tipping Point, Malcolm Gladwell- Hit the Bull's Eye:- William Shatner Busts a Move--UPMC vs. Highmark Ad War-Jennifer Aniston New Ad Campaign-Bet You Can't Eat Just One Thirty Minute Challenge- Sights & Sounds - 1996/1997:-- Macarena- Fighting Over Tickle Me Elmo!-Purell is 99.99% effective!- Jerry McGuire - "You Complete Me"- Contact Eric Walker at IntegraCare for more information on their integrated approach to senior care.

Dave continues his conversation with Eric Walker from IntegraCare to dig deeper into the sales process and hit that bullseye.

-Cut The Bullshit Rant--The Fake Maybe

- Sell through "needs matching"

- AUNS | Agreed Upon Next Step

- Tipping Point, Malcolm Gladwell

- Hit the Bull's Eye:

- William Shatner Busts a Move

--UPMC vs. Highmark Ad War

-Jennifer Aniston New Ad Campaign

-Bet You Can't Eat Just One Thirty Minute Challenge

- Sights & Sounds - 1996/1997:

-- Macarena

- Fighting Over Tickle Me Elmo!

-Purell is 99.99% effective!

- Jerry McGuire - "You Complete Me"

- Contact Eric Walker at IntegraCare for more information on their integrated approach to senior care.

Dave continues his conversation with Eric Walker from IntegraCare to dig deeper into the sales process and hit that bullseye.

-Cut The Bullshit Rant--The Fake Maybe

- Sell through "needs matching"

- AUNS | Agreed Upon Next Step

- Tipping Point, Malcolm Gladwell

- Hit the Bull's Eye:

- William Shatner Busts a Move

--UPMC vs. Highmark Ad War

-Jennifer Aniston New Ad Campaign

-Bet You Can't Eat Just One Thirty Minute Challenge

- Sights & Sounds - 1996/1997:

-- Macarena

- Fighting Over Tickle Me Elmo!

-Purell is 99.99% effective!

- Jerry McGuire - "You Complete Me"

- Contact Eric Walker at IntegraCare for more information on their integrated approach to senior care.

Today's guest is IntegraCare Director of Sales & Marketing, Eric Walker. He joins Dave in some great banter about the noble profession of sales and the importance of a quick "no" vs. a fake "maybe."- "No" let's you move onto something else- Grove City College alum- Senior Care- #greatplacetowork- Employee car giveaway Ford Focus- Tipping Point | Malcolm GladwellContact Eric Walker at IntegraCare for more information about their integrated approach to senior care.

Today's guest is IntegraCare Director of Sales & Marketing, Eric Walker. He joins Dave in some great banter about the noble profession of sales and the importance of a quick "no" vs. a fake "maybe."

- "No" let's you move onto something else

- Grove City College alum

- Senior Care

- #greatplacetowork

- Employee car giveaway Ford Focus

- Tipping Point | Malcolm Gladwell

Contact Eric Walker at IntegraCare for more information about their integrated approach to senior care.

Today's guest is IntegraCare Director of Sales & Marketing, Eric Walker. He joins Dave in some great banter about the noble profession of sales and the importance of a quick "no" vs. a fake "maybe."

- "No" let's you move onto something else

- Grove City College alum

- Senior Care

- #greatplacetowork

- Employee car giveaway Ford Focus

- Tipping Point | Malcolm Gladwell

Contact Eric Walker at IntegraCare for more information about their integrated approach to senior care.

Listen to the second part of Dave's interview with Abbey Goldstein, where they talk tools and tips, Abbey tries to hit the Bulls Eye and the year that was 1989.Hit the Bulls Eye The West Wing or House of Cards Reach Out and Touch Someone or Can You Hear Me Now? Just Say No or This is Your Brain On Drugs Progressive’s Flo or Jake from State Farm The Six Million Dollar Man or The Most Interesting Man in the World The Replacements or The SmithsOther Sights & Sounds of 1989 include: Exxon Valdez Oil Spill was an environmental and PR disaster. “It keeps going and going and going…” Nintendo launches Game Boy and its influence in portable game design continues today. “If you build it, he will come.” “You’ve Got Mail.”Thanks to our guest Abby Goldstein, General Manager at WYEP.  You can contact Abby by visiting the WYEP website or directly via email.