In this episode, I dive deep with Alan Howle, the brains behind a wildly efficient content agency, Triple Effect Media that helps founders and service-based businesses turn 2 days of filming into 6 months of impactful video content. 

Alan shares how he broke free from the "videographer for hire" trap, built a full-stack marketing machine, and now works only with long-term, high-value clients.

Expect insights on scripting that converts, authentic storytelling, building scalable content systems, and running ads that actually work. 

If you’re a founder or business owner looking to create content that builds real authority (without burning out), this one’s a masterclass.

Connect with Alan

https://www.tripleeffect.com.au/

https://www.instagram.com/alanhowle/

Follow Me Here:⁠https://www.instagram.com/andrewcooney

Work with my Agencyhttps://www.thinkloud.com.au

00:00:00 – Intro: Scaling Your Content the Smart Way

00:00:18 – Why Long-Term Vision Wins in Content Marketing

00:01:10 – The Interview Starts: Behind the Content Machine

00:01:42 – How This Agency Turns 2 Days Into 6 Months of Content

00:02:52 – The Power of Niching Down for Business Growth

00:04:11 – How Systems Make Content Creation Scalable

00:05:48 – Why Focus Is the Founder's Superpower

00:08:58 – How the 6-Month Content Offer Was Born

00:11:38 – Customizing Content Strategy for Different Clients

00:11:58 – Why Clarity in Your Offer Attracts Better Clients

00:14:46 – The One-Offer Strategy That Changed Everything

00:15:41 – Tracking Content to Maximize Retention and Results

00:16:08 – Turning Content Into Leads: How to Run Targeted Ads

00:16:53 – Scaling With Remote Teams and Local Videographers

00:18:22 – Inside the Backend of a Content Agency System

00:18:48 – How to Script Content That Actually Converts

00:20:17 – Using Personal Stories to Build Trust & Authority

00:22:01 – Why Consistency Builds Long-Term Brand Power

00:22:59 – What Results Really Mean for Different Clients

00:24:54 – Client Onboarding + Filming System Explained

00:26:02 – Editing, Scheduling & Approval: The Production Workflow

00:26:38 – How to Build a Rockstar Team for Content Delivery

00:27:36 – Communication Secrets for Creative Team Success

00:30:03 – Hiring Editors That Match Your Vision

00:30:54 – How This Agency Publishes to All Platforms Without Automation

00:31:16 – Why Content Scheduling Is Still Manual (And How They Manage It)

00:32:48 – What Makes an Ad Actually Convert in 2025

00:35:23 – How Energy and Authenticity Impact Content Performance

00:39:29 – Future of Content Marketing: Real, Raw & Human

00:42:50 – Why Vulnerability Is Your Content Superpower

00:44:11 – Overcoming Fear of Public Speaking on Camera

00:46:19 – How to Create Powerful Content in 1 Hour a Week

00:46:39 – Different Video Types That Grow Authority & Trust

00:47:25 – A Fitness Coach Asks: How Should I Start?

00:47:56 – Content Strategy Tips for Fitness Professionals

00:49:36 – High-Impact Content Ideas for Personal Trainers

00:51:33 – Final Thoughts and Episode Wrap-Up

content marketing for business owners

video content strategy

content creation systems

personal brand authority

content batching for founders

long-form content to short-form

high-converting content strategy

storytelling for brands

content that drives leads

founder marketing tips

videographer to content agency

full-service content production

content marketing agency model

how to film content efficiently

content that builds trust

scaling a content agency