In this episode, I dive deep with Alan Howle, the brains behind a wildly efficient content agency, Triple Effect Media that helps founders and service-based businesses turn 2 days of filming into 6 months of impactful video content.
Alan shares how he broke free from the "videographer for hire" trap, built a full-stack marketing machine, and now works only with long-term, high-value clients.
Expect insights on scripting that converts, authentic storytelling, building scalable content systems, and running ads that actually work.
If you’re a founder or business owner looking to create content that builds real authority (without burning out), this one’s a masterclass.
Connect with Alan
https://www.tripleeffect.com.au/
https://www.instagram.com/alanhowle/
Follow Me Here:https://www.instagram.com/andrewcooney
Work with my Agencyhttps://www.thinkloud.com.au
00:00:00 – Intro: Scaling Your Content the Smart Way
00:00:18 – Why Long-Term Vision Wins in Content Marketing
00:01:10 – The Interview Starts: Behind the Content Machine
00:01:42 – How This Agency Turns 2 Days Into 6 Months of Content
00:02:52 – The Power of Niching Down for Business Growth
00:04:11 – How Systems Make Content Creation Scalable
00:05:48 – Why Focus Is the Founder's Superpower
00:08:58 – How the 6-Month Content Offer Was Born
00:11:38 – Customizing Content Strategy for Different Clients
00:11:58 – Why Clarity in Your Offer Attracts Better Clients
00:14:46 – The One-Offer Strategy That Changed Everything
00:15:41 – Tracking Content to Maximize Retention and Results
00:16:08 – Turning Content Into Leads: How to Run Targeted Ads
00:16:53 – Scaling With Remote Teams and Local Videographers
00:18:22 – Inside the Backend of a Content Agency System
00:18:48 – How to Script Content That Actually Converts
00:20:17 – Using Personal Stories to Build Trust & Authority
00:22:01 – Why Consistency Builds Long-Term Brand Power
00:22:59 – What Results Really Mean for Different Clients
00:24:54 – Client Onboarding + Filming System Explained
00:26:02 – Editing, Scheduling & Approval: The Production Workflow
00:26:38 – How to Build a Rockstar Team for Content Delivery
00:27:36 – Communication Secrets for Creative Team Success
00:30:03 – Hiring Editors That Match Your Vision
00:30:54 – How This Agency Publishes to All Platforms Without Automation
00:31:16 – Why Content Scheduling Is Still Manual (And How They Manage It)
00:32:48 – What Makes an Ad Actually Convert in 2025
00:35:23 – How Energy and Authenticity Impact Content Performance
00:39:29 – Future of Content Marketing: Real, Raw & Human
00:42:50 – Why Vulnerability Is Your Content Superpower
00:44:11 – Overcoming Fear of Public Speaking on Camera
00:46:19 – How to Create Powerful Content in 1 Hour a Week
00:46:39 – Different Video Types That Grow Authority & Trust
00:47:25 – A Fitness Coach Asks: How Should I Start?
00:47:56 – Content Strategy Tips for Fitness Professionals
00:49:36 – High-Impact Content Ideas for Personal Trainers
00:51:33 – Final Thoughts and Episode Wrap-Up
content marketing for business owners
video content strategy
content creation systems
personal brand authority
content batching for founders
long-form content to short-form
high-converting content strategy
storytelling for brands
content that drives leads
founder marketing tips
videographer to content agency
full-service content production
content marketing agency model
how to film content efficiently
content that builds trust
scaling a content agency
