In this conversation, Josh Osborne opens up about hitting rock bottom in business and life—and how that moment became the catalyst for reinventing his identity, his value, and ultimately, his entire business model.

From battling internal beliefs of “not being enough” to understanding the true intangible value a business offers, Josh shares the exact mindset and practical frameworks that helped him go from near-bankruptcy to his best year ever.

Whether you're a solo entrepreneur, creative service provider, or growing company stuck in a plateau, this episode will inspire you to realign with your unique story, own your value, and confidently communicate it to your audience.

💥 Topics we cover:

* Rebuilding after business failure

* Understanding and communicating your value proposition

* Shifting from need-based selling to solution-driven marketing

* How internal beliefs directly affect business outcomes

* Practical tools for pricing, quoting, and packaging offers

* Creating content that connects through identity and purpose

Learn more about Josh

here:https://www.joosproductions.com/

https://www.instagram.com/joosproductions/

Follow me here:

https://www.instagram.com/andrewcooney

Work with my podcast agency:

https://www.thinkloud.com.au

https://www.instagram.com/thinkloudofficial

00:00:00 – Introduction

00:00:52 – Removing Mental Blocks Around Value

00:02:44 – Knowing Your Business Numbers = Knowing Your Worth

00:04:54 – How to Communicate Value So Clients Say Yes

00:07:31 – Where True Business Value Actually Begins

00:09:04 – How Audience Perception Shapes Your Value

00:10:15 – The Link Between Self-Worth and Business Results

00:12:06 – Why Clarity Is the Root of Business Problems

00:13:59 – Client Expectations vs. Delivered Value

00:15:18 – Breaking Limiting Beliefs Blocking Your Growth

00:17:03 – Unlocking the Power of Your Uniqueness

00:18:19 – Crafting a Strong Unique Selling Proposition (USP)

00:21:34 – Owning and Charging What You're Worth

00:23:07 – Transforming Your Business From the Inside Out

00:27:44 – How Internal Shifts Drive Real Business Growth

00:31:18 – Tools That Help You Communicate Value Clearly

00:36:36 – Mastering the Art of Intangible Value Communication

00:40:37 – Aligning Personal and Business Values for Impact

00:42:41 – Overcoming Limiting Beliefs Holding You Back

00:46:27 – Telling a Brand Story That Reflects Your True Value

00:49:35 – Understanding Your Audience to Create Real Connection

00:50:03 – How Brand Identity Affects Perceived Value

00:52:25 – Why Self-Awareness Is a Superpower in Business

00:56:24 – Finding Purpose That Fuels Profit

01:01:44 – Mentorship, Accountability, and Real Business Growth

01:03:29 – The Hero's Journey: Embodying Truth in Business

01:05:43 – Final Thoughts: Owning Your Unique Path to Value

how to charge what you're worth

knowing your value in business

business mindset shift

value-based pricing strategy

brand storytelling for business

how to grow your business

entrepreneur mindset transformation

overcome self-doubt in business

how to communicate your value