Join George Kapernaros as he sits down with Alexej Pikovsky, CEO of Alphawell Group, to discuss his journey from finance to entrepreneurship. Alexej shares insights into his ventures, including an SEO and PPC agency that evolved from a CBD marketplace and a booming e-commerce scented candles brand. His entrepreneurial success is rooted in leveraging his finance experience for business growth and optimization.

Alexej highlights the transformative power of private communities like OnDeck and Hampton, crediting them for vital networking and learning opportunities. He also outlines practical strategies for scaling businesses without VC funding, emphasizing patience, trial and error, and creative financing.

Timestamps:
00:00 Introduction
03:08 Pivot from CBD marketplace to SEO agency.
07:33 Learned scaling brands; pursued acquisitions amid market opportunity.
11:44 Balance ad spend between Amazon and direct sales.
15:28 Inventory cash conversion cycle reduced to one month.
18:17 Brand has 3 Amazon experts, separate agency team.
21:37 Stopped acquisitions; focused on omnichannel brand growth.
23:54 Communities and networks essential for career success.
26:11 Joining Dynamite Circle improved my business efficiency.

Guest Link:
https://www.linkedin.com/in/alexej-pikovsky-9743701/

Tune in to hear Alexej’s valuable advice and inspiring journey, and apply these insights to propel your own entrepreneurial endeavors! Lastly, reach out to George if you have a fascinating business story to share!