Summary

In this episode, Robert and Noel discuss the importance of consistency in training and the role it plays in achieving long-term progress. They also delve into the topic of choosing the right gear for running and cycling, emphasizing the importance of comfort over flashy or expensive options. Additionally, they touch on the significance of nutrition and offer advice for beginners on finding the right gear. Finally, they discuss the benefits of investing in coaching to improve performance. In this conversation, Noel and Robert discuss the value of coaching, the importance of support and accountability, and the benefits of investing in training. They also explore various gear options for running and biking, including shoes, socks, electronic shifting, and nutrition products. The conversation highlights the need for finding the right gear that suits individual needs and preferences. They also touch on the future of TikTok and encourage listeners to leave reviews and engage with their show.

Takeaways

Coaching provides valuable support, accountability, and personalized guidance for athletes.

Investing in training, whether through coaching or training plans, can lead to improved performance.

Choosing the right gear, such as shoes, socks, and nutrition products, is important for comfort and performance.

Electronic shifting and specific training shoes can enhance the biking and running experience.

Accumulating gear over time allows athletes to find what works best for them.

Chapters

00:00 Introduction and Marathon Training

03:09 The Importance of Consistency

06:17 Choosing the Right Gear for Running

11:52 Choosing the Right Gear for Cycling

23:24 Nutrition and Beginner Gear

26:36 Investing in Coaching

27:28 The Value of Coaching

28:22 Support and Accountability

29:21 Investing in Training

30:46 Training with a Purpose

31:23 Gear: Shoes and Socks

32:00 Gear: Biking Equipment

33:06 Gear: Electronic Shifting

33:18 Gear: Training Shoes

33:27 Gear: Good Socks

33:54 Gear: Specific Shoes for Training

35:02 Gear: Upgrading to Electronic Shifting

36:14 Gear: Expensive Bikes

37:04 Gear: Components and Accessories

40:17 Gear: Endurance Nutrition

42:36 Gear: Finding the Right Nutrition

43:30 Gear: Making Your Own Nutrition

44:20 Gear: Expensive Nutrition Products

45:09 Gear: Recovery Tools

49:05 Gear: Wetsuits

50:27 Gear: Carbon Shoes

51:38 Gear: Shimano Components

52:07 Gear: Differences in Bike Frames

53:18 Gear: Accumulating Equipment Over Time

55:47 Gear: Recovery Tools (Continued)

56:42 Gear: Carbon Shoes (Continued)

57:31 Gear: Mark Scott's Running Shoes

58:09 Gear: The Future of TikTok

01:00:01 Conclusion and Call to Action

SummaryIn this episode, Robert and Noel discuss their return to podcasting after a four-week break. They address listener engagement and the impact of their sponsorship episode.

The conversation then shifts to their upcoming challenges, including Robert's participation in the Chicago Marathon and Noel's journey to the Ironman World Championships. They delve into the science behind body temperature and energy efficiency, as well as the use of data trackers in analyzing performance.

The discussion concludes with an exploration of Super Sapiens and its role in monitoring glucose levels for athletes. The conversation explores the technology behind Super Sapiens and its relationship with Abbott Lions. It discusses the issues with the Super Sapiens brand and its niche market focus. The expensive subscription service and the effectiveness of glucose tracking are also examined.

The debate on carbon shoes and the importance of breathing through the nose are discussed as well.

Takeaways:

Chapters

00:00 Introduction and Return

01:28 Engagement and Sponsorship

05:11 Content Creation and Training

08:26 Chicago Marathon and Comparison to New York

09:16 Impact of Weather on Performance

11:02 The Science Behind Body Temperature and Energy Efficiency

13:06 Using Data Trackers and Analyzing Performance

20:25 Initial Skepticism and Personal Experiences

25:31 Correlation Between Glucose Levels and Performance

28:02 Real-Time Data and Its Impact on Performance

32:10 Super Sapiens Press Release

34:21 Understanding Business Dynamics and Discounts

35:29 Super Sapiens as a Brand

35:59 Abbott Lions and Super Sapiens Technology

37:00 Issues with the Super Sapiens Brand

37:24 Super Sapiens Sponsorship and Niche Market

38:12 Expensive Subscription Service

39:01 Marketing and Sponsorship

39:14 Effectiveness of Super Sapiens

40:24 Individualized Nutrition and Glucose Tracking

42:07 Benefits of Glucose Tracking

42:24 Data as Confirmation and Sounding Board

43:21 The Cost of Glucose Tracking

44:09 The Duration of Glucose Tracking

44:28 Accessibility of Glucose Tracking

46:26 Super Sapiens App and Subscription

47:00 Future of Super Sapiens

48:23 Super Sapiens Sponsorship and Market Availability

50:36 Price of Glucose Tracking Technology

51:08 Glucose Tracking and Coaching

52:09 The Role of Glucose Tracking in Performance

53:21 The Impact of Glucose Tracking on Performance

54:07 The Role of Whoop and Other Health Tracking Devices

55:03 The Debate on Carbon Shoes

58:40 The Importance of Breathing Through the Nose

01:00:05 The Efficiency of Carbon Shoes

01:03:33 The Controversy of Carbon Shoes in Training

Summary

In this episode, Noel and Rob discuss the world of influencer marketing and sponsorship. They cover topics such as the importance of social media presence, the shift in sponsorship criteria, the role of analytics in influencer collaborations, and the challenges of influencer compensation. They also explore the process of finding influencers for collaboration, the value of micro-influencers, and the role of managers in influencer marketing. The conversation highlights the need for influencers to understand their niche and the importance of high-quality content. Overall, the episode provides insights into the dynamic and evolving world of influencer marketing.

Takeaways

Social media presence is crucial for influencers seeking sponsorship opportunities.

Sponsorship criteria have shifted from solely focusing on athletic performance to considering factors such as social media reach and engagement.

Brands often require influencers to provide analytics to understand their audience demographics.

Influencers can secure sponsorships through social media platforms like TikTok.

Undervaluing influencer compensation is a common challenge in the industry.

Chapters

00:00 Introduction and Podcast Platforms

02:48 Goal of Getting Sponsors

03:48 The Importance of Social Media Presence

05:11 Shift in Sponsorship Criteria

06:17 Brands' Interest in Influencers' Analytics

07:13 First Sponsorship Experience

08:09 Influencers vs. Pro Athletes

10:00 Sponsorship Examples

11:18 Controversy in Sponsorship

12:32 High Costs of Sponsorship

13:17 Influencer Marketing from a Brand's Perspective

14:01 The Role of Marketing in Influencer Collaborations

15:30 Usage Rights and Influencer Compensation

16:55 The Impact of TikTok on Influencer Marketing

17:20 Renewing Contracts and Evaluating Influencers

18:40 Micro-Influencers

19:20 Influencers as Brand Ambassadors

20:46 Finding Influencers for Collaboration

22:38 Understanding Your Niche

23:26 The Role of Scrolling on Instagram

24:18 Influencer Outreach vs. Inbound Requests

25:36 Undervaluing Influencer Compensation

27:07 The Role of Managers in Influencer Marketing

28:26 Product-Only Compensation

30:36 The Importance of Return on Investment (ROI)

32:02 Influencers Finding Brands vs. Brands Finding Influencers

33:48 The Value of Influencer Marketing

34:39 Challenges of Influencer Compensation

35:36 Sponsorship Examples

36:43 The Role of Social Media in Sponsorship

37:12 The Importance of Social Media Presence

38:32 The Value of Influencer Marketing

39:33 Influencer Outreach vs. Inbound Requests

40:19 The Importance of High-Quality Content

41:16 Evaluating Influencers for Collaboration

42:25 Undervaluing Influencer Compensation

43:32 The Importance of Having Something to Offer

44:32 Having a Backup Plan

45:41 Undervaluing Influencer Compensation

46:52 The Role of Copywriting in Marketing

48:36 Influencers Starting Their Own Brands

49:45 The Power of a Strong Social Media Presence

50:39 The Impact of Influencer Marketing

52:26 Conclusion

Summary

In this episode, Noel and Rob discuss various topics related to sports and nutrition. They start by sharing their excitement about the podcast and receiving positive feedback. They then talk about their recent activities, including cross-country skiing and running. The conversation shifts to the benefits of cross-country skiing and the differences compared to downhill skiing. They also discuss Lindsey Vonn's career and her resilience in the face of injuries. The importance of mental strength and handling injuries as a professional athlete is explored. The conversation concludes with a discussion on the complexity of nutrition and the ability to buy speed in sports.

Takeaways

Cross-country skiing is a great cross-training activity that provides a full-body workout and improves cardiovascular fitness.

Professional athletes often face injuries and setbacks, but their mental strength and ability to handle these challenges sets them apart.

Nutrition is a crucial aspect of sports performance, and it is important to find an individualized approach that works best for each athlete.

Artificial sweeteners and additives in energy drinks should be consumed in moderation, and natural alternatives are often a better choice.

In sports like triathlon, equipment can play a significant role in performance, but it is important to remember that true success comes from consistent training and dedication.

Chapters

00:00 Introduction and Excitement

01:10 YouTube Analytics and Weekly Updates

03:05 Running and Cross-Country Skiing

06:03 Benefits of Cross-Country Skiing

07:45 Comparison with Downhill Skiing

09:55 Interest in Japan

10:43 Language Barriers

12:37 Fascinating Facts

13:30 Lindsey Vonn and Injuries

16:02 Athletes' Injuries and Mental Strength

17:03 Handling Injuries as a Professional Athlete

18:40 Support System for Injured Athletes

19:44 Lindsey Vonn's Resilience

21:18 Other Successful Athletes

22:12 Language Barriers and English Proficiency

23:28 Transcending Sports

23:41 Katie Ledecky and Milk Challenge

24:28 Endurance Athletes and Repetition

26:27 Repetitiveness in Sports

27:53 The Mundane Side of Sports

29:44 The Reality of Professional Sports

32:59 The Importance of Nutrition in Sports

33:29 Constant Learning and Adaptation in Nutrition

34:53 Artificial Sweeteners and Nutrition

37:12 Nutrition Questions and Individualization

38:25 Energy Drinks and Additives

39:47 The Overwhelming Nature of Nutrition

43:37 The Complexity of Nutrition

44:30 The Addictive Nature of Artificial Sweeteners

46:58 Constantly Evolving Nutrition Knowledge

50:19 The Ability to Buy Speed in Triathlon

51:03 Conclusion and Call to Action

In this pilot episode of the What It Takes podcast,

Takeaways

•          Triathlon is

•          Doping is a

•          The Isle of

•          Education is

•          The

•          The

•          Equipment