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In this episode of the Endeavor to Discover series, Chris Messer and Mike Jones are joined by Chris Jones, editorial director for Endeavor Business Media’s Vehicle Service Repair Group, to discuss the concept of “fighting forward” at the start of a new year. The conversation centers on the idea that people and organizations often focus on what they don’t want, which creates negative mental pictures, emotions, and behaviors. The group discusses how words shape pictures, pictures shape emotions, and actions follow thought—meaning outcomes are created by intentional thinking and behavior.

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With quick lube operators getting settled into the new year, the NOLN Podcast is catching up on industry headlines you may have missed over the past few weeks. Here are the stories discussed in this episode:

Shop Marketing Pros Reports Google Ads Breach

Castrol Sold by BP to Stonepeak in $10.1 Billion Deal

Sayle Oil Company Acquires Car Care Clinic/Jet Lube of Central Mississippi

Real Estate Investment Firm Acquires 15-Location Take 5 Oil Change Portfolio

SEMA Now Accepting Applications for 2026 SEMA Show Speakers

Strickland Brothers, Take 5 Recognized Among Smart-Growing Franchise Companies

Quick Lube Brands Among Honorees in Franchise 500 Rankings

FullSpeed Automotive President Departs for Role in New Industry

Valvoline Raises $1.8 Million for Children's Miracle Network Hospitals

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Steer Senior VP Gregg Rainville returns to the NOLN Podcast to discuss how his company his putting a new spin on an old standby: the oil change reminder sticker placed on windshields. Rainville explains how Steer is enhancing window stickers with QR codes that can help customers check service wait times at their favorite quick lube shop, keep track of services performed on their vehicles, and more.

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Whether it’s a vacation resort or a quick lube shop, a service-oriented business’ ticket to happy guests starts with establishing—and sustaining—a healthy workplace culture. HR expert Chuck Simikian explains why building a healthy workplace culture is vital, and he offers advice on how shop owners can keep their employees engaged.

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NOLN sat down with Anan Bishara, CEO of Premium Guard Inc., at AAPEX last month in Las Vegas to discuss navigating the challenges of global supply chain issues and tariffs. Bishara also explained how PGI’s acquisition of the Ecogard brand five years ago has helped the company expand its presence in the quick lube industry, and he provided insights on the use of machine learning to support inventory management.

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In this Endeavor to Discover series episode, Chris Messer talks with Mike Jones of Discover Leadership at AAPEX. Jones previews his SEMA Show presentation “Mind Your Business,” which focuses on mindset awareness and how individual attitudes shape workplace culture and results. He emphasizes surrounding yourself with positive, growth-minded people and creating—not reacting to—your environment. Jones discusses how resistant team members or leaders can hinder progress, but strong, aligned mindsets can shift an entire organization. He urges professionals to embrace continuous improvement and view challenges as opportunities, especially in the rapidly changing automotive and collision repair industries.

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In the second of three interviews recorded at AAPEX, NOLN catches up with Noel Peña, senior executive director of sales and business development at DRN. Peña explains how the company uses license plate reader technology to help automotive businesses—including quick lubes—target highly qualified customers by collecting data on vehicles passing by their shops.

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