What if I told you that an author could use a podcast to: write their book, promote their book, gather material for their book, increase the dialogue and interest around their book, turn readers into dedicated fans, test ideas for new content, network with influencers to help promote their book, and generate leads to grow the business behind the book? When you stop thinking about a podcast as just something you listen to and start thinking about it as a consistent, content generating and networking machine, good things happen.

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