The Non-Obvious Show

What does it take to unlearn history in order to build a more just future for everyone? Dolly Chugh is an award-winning psychologist and professor of social psychology and management at the New York University Stern School of Business. Dolly's research focuses on "bounded ethicality," which she describes as the "psychology of good people." In her latest book, "A More Just Future," Dolly explores our emotional relationship with our country's complicated past, providing us with the tools we didn't know we needed to do the urgent and necessary work of reckoning with our past.

In this episode, Dolly Chugh explains why we need to focus on being good-ish people rather than just good, the importance of understanding, noticing, and doing better than our country's mistakes, and how incorporating more storytelling into history education could be the stepping stone to filling the gaps within our history for future generations. Here is Dolly Chugh sharing what it takes to unlearn history on this week's episode of the Non-Obvious Show.

How do we demystify data and measurement? Neil Hoyne has centered his career around championing the universal accessibility of data-driven actionable insights. As Google's Chief Measurement Strategy and Global Head of Customer Analytics, he pioneers strategies for customer lifetime value, marketing attribution, dynamic pricing, content personalization, and truly democratized data.

His bestselling book, Converted, aims to make data science more approachable for anyone in the form of a field guide for business growth. In this episode, you will learn what it takes to better understand data, focus on what really matters, and get better at using the data that is now available at your fingertips to improve your marketing, as well as increase your overall understanding of how data and measurement actually works and what the numbers are really telling you.

How do you fight workplace gender bias? What happens when a "band" of top female executives gather together to share their hard earned knowledge about how to succeed in the boardroom (or any other room) by conquering the gender biases that are so often faced by executives from minority groups. Angelique Bellmer Krembs, Katie Lacey, Lori Marcus, Cie Nicholson, & Mitzi Short wrote You Should Smile More to empower women and men to unlock a culture of greatness in the workforce, offering a new lens through which to talk about and tackle the stubborn remnants of gender bias at work. In this episode, "The Band of Sisters" teaches you some of the best coping strategies, what really works and what doesn't, how to lead a team no matter who's on it and how to deal with conflict if and when it happens.

Is the future analog? David Sax is an award-winning journalist and keynote speaker, specializing in dissecting the intersection of business and culture. His latest book, The Future Is Analog, is a manifesto for a more human future. One in which we innovate for the good of social and cultural lives, and build a future that first and foremost serves us as humans. In this episode, David Sax dives into the timely cost of going digital, the way in which the evolution of our communication skills is altered by social media, and how to create a more human world.

How do you make the changes your business needs? Popular small business marketing expert and radio show host Barry J. Moltz has discovered the formula to get business owners unstuck. He focuses on marketing and sales, leadership and management, cash flow and money, the customer experience and productivity. His award-winning book, ChangeMasters, exposes the true reasons why so many small business owners pay for expensive advice, agree to take action ... and then never follow through. In this episode, Barry J. Moltz explains the confusion between intention versus action, how to get unstuck in your business, and why starting with small changes can lead to long-term sustainable changes.

How do we create a more inclusive world through design? Ellen Lupton, Kaleena Sales, and Valentine Vergara are part of a diverse group of creators who wrote Extra Bold – a Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers. This groundbreaking design guide for anyone who works in (or loves) design about how to rethink the assumptions and traditional mindsets that sometimes hold designers and the organizations who employ them back. In this episode, Ellen Lupton, Kaleena Sales, and Valentine Vergara talk about how designers can shift their thinking, how the rest of us can elevate and promote more diversity in design, and what a world that has more inclusive design might look like.

Can humor help you find better ideas? "Marketoonist" Tom Fishburne is an international keynote speaker and marketer specializing in cartoons, digital transformation, and the future of work. His book, Your Ad Ignored Here, depicts the modern marketing life, capturing 15 years of marketing, business, and doodling, while giving voice to the challenges and opportunities faced by people working in business everywhere. In this episode, Tom Fishburne explores what role humor should play in your marketing, the revolutionary potential of cartoons, and finding the humor in deep topics to strengthen impact.

How have women shaped the exercise industry? Danielle Friedman is an award-winning journalist and the author of. Her book Let's Get Physical: How Women Discovered Exercise and Reshaped the World explores the untold history of women's exercise culture while debunking myths and reveals how this physical strength has transformed into other forms of power. In this episode, Danielle Friedman explores the history of women's fitness, discrimination in the industry, and the groundbreaking women who changed it for generations.

How do you get people talking about race? Imagine taking a year off to travel to every state in America, sleep on the couches of strangers and tap random people on the shoulder to start a dialog about race. If that's hard enough to picture, now consider doing it while you're still a teenager. This unique journey inspired my next guests Priya Vulchi and Winona Guo to create a new curriculum for racial literacy and a book inspired by the experience called Tell Me Who You Are. In our time together, squeezed between two classes, we talk about the original inspiration for their trip, what answers surprised them and what they both plan to do next now that they are graduating.

How do you talk to a racist? Dr. David Wiley Campt, aka The Dialogue Guy, is a renowned speaker, master facilitator, and author. He has over 25 years of experience working as an anti-racism trainer and founded The Dialogue Company and the White Ally Toolkit. His latest book, How to Talk to Racists, educates anti-racism allies on engaging in transformative discourse about race and other polarizing conversations. In this episode, Dr. David W. Campt the science behind rage as an instinctive reaction, how the race method can help with difficult conversations, and managing your image for speaking opportunities.