For the first time in the almost four-year history of our podcast, we are featuring the non-surgical alternative to Mohs surgery for non-melanoma skin cancer, IG-SRT...image guided superficial radiation therapy.

The leading organization behind this revolution in patient care is our long-time sponsor -- GentleCure from SkinCure Oncology.

In this episode, we'll hear from a leading dermatologist on how this treatement is integrated into his practice. We will learn of the history of GentleCure's founding from its CEO, and we will be challenged to think deeply about the implementation of innovative and successful therapies in medicine from GentleCure's Chief Brand Officer.

It's an important dermatological discussion on this week's The Distinctive Dermatologist.