Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Why boring writing is unethical: the case for it being high impact to make EA writing entertaining, published by Kat Woods on November 11, 2021 on The Effective Altruism Forum.
EA content is often dry, which leads to fewer people reading it, which leads to the content having less impact.
Dry writing → ↓ People reading → ↓ Impact
EA writing can’t have an impact if the right people don’t read it, and the right people are more likely to read it if it’s interesting. Therefore, if you want to maximize impact (which I imagine you do since you’re reading this), you shouldn’t make your writing dry.
In the rest of this essay I'll explain why it's a problem, potential objections, and practical tips for how to make writing more engaging.
Is this really a problem?
Of course, there’s a spectrum of how entertaining EA writing is and it’s a wide distribution, with some very engaging writing being produced. Joe Carlsmith’s “Against neutrality about creating happy lives” and Nate Soares’ Replacing Guilt series come to mind.
However, I think we can all agree that a large amount of the writing is a bit. . . well, mostly sticking to a dry, unobjectionable list of claims and arguments. The percentage of posts that have a single joke in them is probably than half, perhaps as low as 10%.
The numbers are similarly bad for most other ways that an article can be spiced up, such as with clever turns of phrase, images, or anything that might cause you to feel any sort of emotion.
The focus is almost entirely on accuracy with little consideration to other possible metrics, such as being engaging or beautiful.
The writing is, in perhaps unsurprising news, rather utilitarian.
Why this matters: dry writing leads to less utility for the world on average
This is a problem because if nobody reads an article, it has no impact. Research and writing have an impact through other people, so other people need to have a way of being affected by the research, which is typically by reading or listening to the content. Here’s a quick excerpt from a previous post I wrote about why increasing (impact-adjusted) readership is important:
Here are some purely hypothetical numbers just to illustrate this way of thinking:
Imagine that you, a researcher, have spent 100 hours producing outstanding research that is relevant to 1,000 out of a total of 10,000 EAs.
Each relevant EA who reads your research will generate $1,000 of positive impact. So, if all 1,000 relevant EAs read your research, you will generate $1 million of impact.
You post it to the EA Forum, where posts receive 500 views on average. Let’s say, because your report is long, only 20% read the whole thing - that’s 100 readers. So you’ve created 1001,000 = $100,000 of impact. Since you spent 100 hours and created $100,000 of impact, that’s $1,000 per hour - pretty good!
But if you were to spend, say 1 hour, promoting your report - for example, by posting links on EA-related Facebook groups - to generate another 100 readers, that would produce another $100,000 of impact. That’s $100,000 per marginal hour or ~$2,000 per hour taking into account the fixed cost of doing the original research.
Likewise, if you spend a bit of time while writing your essay to make it interesting and fun, you could potentially 2-100x the readership and thus impact of your research. In this example, that could lead to another tens of thousands to millions of dollars worth of value per marginal hour. This is an extremely good investment of your effort.
Perhaps the most compelling example of this effect is Eliezer Yudkowsky. I remember one day deciding that I would read decision theory books instead of relying on LessWrong. To my surprise, I realized that pretty much everything in the sequences is in the intro to decision theory textbooks. However, they present it in the most boring, th...