How can nonprofits create deeper, more meaningful relationships with donors in a world filled with communication noise and shrinking attention spans?

In this episode of The Nonprofit Edge Podcast, host Chris Looney sits down with Jeff Kliewer, founder of ViewSpark, to explore how fundraisers can move beyond transactional giving and create transformational donor relationships.

Jeff shares insights from his 30 years in fundraising and discusses how simple, authentic communication can dramatically improve donor engagement, retention, and giving. The conversation highlights why donors crave validation and authenticity, why short real-time updates can be more powerful than polished campaigns, and how nonprofits can leverage technology without losing the human connection.

One of Jeff’s most memorable insights is that donors are looking for “snacks,” short, authentic updates that show the impact of their giving and bring them closer to the mission.

In this conversation, you will learn:

• The difference between transactional and transformational donor relationships

Jeff also shares powerful stories about how simple videos, imperfect and unscripted, have helped organizations raise thousands of dollars and deepen donor relationships.

If you are a nonprofit leader, fundraiser, or development professional looking to strengthen donor engagement and build lasting relationships, this conversation is packed with practical insight.

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