The Engage For Good Podcast with Alli Murphy

The North Face: 'Walls are Meant for Climbing'


Listen Later

Today on Cause Talk Radio, Megan and I talk to Ann Krcik, Senior Director of Outdoor Exploration for The North Face, and Adrian Benepe, Senior Vice President for The Trust For Public Land (TPL), about Walls Are Meant For Climbing, a campaign that aims to spark conversation about building trust and community around — and beyond — climbing walls. The partnership also includes a one million dollar donation to TPL!

On the show, Megan, Ann, Adrian, and I discuss:

The goal of Walls Are Meant for Climbing.

  • How the partnership between North Face and TPL got started.
  • TPL's focus on corporate partnerships and why North Face is an important partner.
  • Why this campaign is perfect for millennials!
  • The political riskiness of the campaign and how stakeholders have responded to it.
  • How TPL plans to invest the money from the North Face.
  • How this campaign is different from other cause-efforts the North Face has participated in.
  • How TPL is focused on building a large, engaged online audience.
  • Why a big company like North Face would work with a smallish nonprofit like TPL.
  • Links & Notes

    • The North Face
    • Trust for Public Land
    • Adrian Benepe on Twitter
    • ...more
      View all episodesView all episodes
      Download on the App Store

      The Engage For Good Podcast with Alli MurphyBy TruStory FM

      • 4.8
      • 4.8
      • 4.8
      • 4.8
      • 4.8

      4.8

      21 ratings


      More shows like The Engage For Good Podcast with Alli Murphy

      View all
      Navigating Change: The Podcast from Teibel Education by TruStory FM

      Navigating Change: The Podcast from Teibel Education

      8 Listeners

      Taking Control: The ADHD Podcast by TruStory FM

      Taking Control: The ADHD Podcast

      445 Listeners

      Lifehacks with Shelly Boucher by TruStory FM

      Lifehacks with Shelly Boucher

      28 Listeners

      Shared Insights: The Podcast from Upland BA Insight by TruStory FM

      Shared Insights: The Podcast from Upland BA Insight

      3 Listeners

      All The Feelings • Adulting by TruStory FM

      All The Feelings • Adulting

      54 Listeners

      Purpose 360 with Carol Cone by TruStory FM

      Purpose 360 with Carol Cone

      21 Listeners

      How to Split a Toaster: A Divorce Podcast About Saving Your Relationships by TruStory FM

      How to Split a Toaster: A Divorce Podcast About Saving Your Relationships

      37 Listeners

      The Change Paradox by TruStory FM

      The Change Paradox

      22 Listeners

      Mission Forward with Carrie Fox by TruStory FM

      Mission Forward with Carrie Fox

      26 Listeners

      It’s All Your Fault: High Conflict People by TruStory FM

      It’s All Your Fault: High Conflict People

      96 Listeners

      The Story Well with Kyle Olson by TruStory FM

      The Story Well with Kyle Olson

      2 Listeners

      Human Solutions: Simplifying HR for People who Love HR by TruStory FM

      Human Solutions: Simplifying HR for People who Love HR

      8 Listeners