The notes of the Square Birds

In this episode, we explore some of the latest moves in politics, pop culture, and marketing. First up, the Harris campaign makes a bold play—what’s the strategy behind their latest push, and how is it resonating with the public? Then, we shift to an unexpected crossover as the Vatican unveils its new anime mascot—what does this unique move say about modern engagement in unlikely places? Next, we discuss Apple’s recent AI ad missteps and the challenges of balancing innovation with public perception.

In the second part, we dive into eye-catching brand tactics. Goldfish stirs the pot with a playful marketing stunt that’s making waves, while Kate Spade teams up with M&M’s for a surprising collaboration that’s sparking interest across fashion and food lovers alike. Tune in as we break down these stories and what they reveal about today's marketing landscape.

In this episode, we dive into various aspects of modern culture and business, exploring how brands respond to public sentiment and contemporary challenges. The first part of the podcast is dedicated to a new move from the Trump campaign—the release of a "meta" version of the iconic MAGA hat. We’ll discuss the symbolism behind this and how it’s evolving within the media landscape. Next, we shift to Wendy’s Krabby Patty-style burger, which has sparked a backlash online: how did the internet react to this unusual culinary experiment? We’ll wrap up this segment by discussing Nike’s eco-friendly innovations, with a focus on their new shoe recycling method, showcasing the brand’s commitment to sustainability.

In the second part of the episode, we delve into deeper and more controversial topics. Heinz has found itself at the center of a scandal after one of its ads was accused of racism—we’ll break down what triggered this perception and how the brand is handling the criticism.

In the second episode of Square Birds Notes, we will discuss the most striking and creative advertising campaigns. We’ll start with the collaboration between Levi’s and Beyoncé, who have reimagined the iconic 1985 ad. Then, we’ll move to Asia, where the Ebisen advertising campaign is sparking cultural debates around the name of a popular snack between Japan and Thailand. Next, we’ll talk about the collaboration between Arsenal Football Club and streetwear brand Aries, which merges fashion and fan loyalty. After that, we’ll look at the refreshed identity of the Joslyn Art Museum, blending history and modern architecture. We’ll also discuss the new EA Sports FC campaign, emphasizing the unity of a football club. Following that, we’ll dive into some spooky Halloween news from Six Flags, who are creating a truly terrifying atmosphere in their new short film. We’ll also cover the M&S campaign, bringing the warm feeling of autumn and the energy of TikTok into their new ad. And lastly, we’ll explore how pop-ups are becoming a crucial tool for cosmetic brands to attract a younger audience.

Hey everyone! The Square Birds team is here, and we're super excited to welcome you to the very first episode of our podcast, "The Notes of the Square Birds". In this show, two creative brains from our studio will dive into the latest and greatest news from the world of branding, advertising, and creative concepts—everything you really need to know!

We’ve already got a similar project going on in Ukrainian — our founder Justifel’s personal Telegram channel — but as we’re expanding to Europe, our team decided to launch something new, this time in English. The project will be led by our crew from The Square Birds — a boutique studio for creative copywriting, naming, and concepts that we’re launching right here in London. The name of the podcast, "The Notes of the Square Birds," isn’t just random. The hosts are the very ones driving our creative processes — yours truly, Mr.Pantagon, and Sara, our awesome PR manager. The two of us are true "Square Birds"—people who turn ideas into masterpieces.

In the episode, we've got some hot topics on the agenda: the fresh PayPal rebranding, new branding moves from Mozilla, and of course, Mark Zuckerberg’s presentation of his new VR glasses. Sure, they're just prototypes for now, but they could seriously shake up the industry. And how could we not discuss the ad campaign for Fox's new series, "The Penguin"—by the way, I’ve already watched it, and I highly recommend you check it out!