Show notes:

 2021 is here and social media plays a bigger role in our lives and businesses than ever before. It is essential to leverage your social media presence to attract and engage the "right" listeners to your message. 

 From the relentless pursuit of "followers" to the possible death of Facebook to being present on all channels all the time. Learn how to focus your social media presence and build a voice and tone that is unique to your brand.

Flavio Souza will walk us through the 10 biggest social media myths and things to avoid in 2021 (On Part 2 : Myths from 6 to 10 listed below). 

Myth 6 : A good social media strategy is to have a presence in ALL social media channels.

Myth 7 : Having 1M followers is all I need to have a strong presence on any social media platform 

Myth 8 : Social Media must focus on selling out my product or services, the more often I do sales pitch the more deals I will generate.

Myth 9: Instagram is a social media for women, if you are not targeting them you should avoid it.

Myth 10: My content should go viral otherwise means it was not good or well received.

Visit the podcast website: https://thenowyouknowpodcast.buzzsprout.com

 The Now You Know Guidebook is available on Amazon in different forms and prices:

Color Version
 https://amzn.to/39Y2okN

Black & White Version  : 
https://amzn.to/2MpmpZG

Kindle   : 
https://amzn.to/2MlPIMm

Kindle Unlimited   : 
https://amzn.to/3cpUV0Q

Show notes:

2021 is here and social media plays a bigger role in our lives and businesses than ever before. It is essential to leverage your social media presence to attract and engage the "right" listeners to your message. 

 From the relentless pursuit of "followers" to the possible death of Facebook to being present on all channels all the time. Learn how to focus your social media presence and build a voice and tone that is unique to your brand.

Flavio Souza will walk us through the 10 biggest social media myths and things to avoid in 2021 (On Part 1 : Myths from 1 to 5 listed below). 

Myth 1 : “Follow me”  is dead 

Myth 2: Facebook is the biggest platform so it is where we all should be  

Myth 3: LinkedIn is only for professional/serious people into B to B business 

Myth 4: You need to create a personage or a brand image before you go online and then “act  accordantly”

Myth 5: Hashtags only work on Twitter 

Visit the podcast website: https://thenowyouknowpodcast.buzzsprout.com

 The Now You Know Guidebook is available on Amazon in different forms and prices:

Color Version
 https://amzn.to/39Y2okN

Black & White Version  : 
https://amzn.to/2MpmpZG

Kindle   : 
https://amzn.to/2MlPIMm

Kindle Unlimited   : 
https://amzn.to/3cpUV0Q

Show Notes:

Flavio talks about the importance on planning contents in advance in order to have a safe net (buffer) of creativity that will help you posting or sharing content online without pressure.

He also talks about scheduling and the importance to stick with a plan  so you can keep going to your "internet domination".

 The Now You Know Guidebook is available on Amazon in different forms and prices:

Color Version
 https://amzn.to/39Y2okN

Black & White Version  : 
https://amzn.to/2MpmpZG

Kindle   : 
https://amzn.to/2MlPIMm

Kindle Unlimited   : 
https://amzn.to/3cpUV0Q

Show Notes:

Flavio talks about a golden rule on posting or sharing content online : The 80% to 20% rule.

 The Now You Know Guidebook is available on Amazon in different forms and prices:

Color Version
 https://amzn.to/39Y2okN

Black & White Version  : 
https://amzn.to/2MpmpZG

Kindle   : 
https://amzn.to/2MlPIMm

Kindle Unlimited   : 
https://amzn.to/3cpUV0Q

Show Notes:

Flavio talks about how to set up a good profile for your presence online.

 The Now You Know Guidebook is available on Amazon in different forms and prices:

Color Version
 https://amzn.to/39Y2okN

Black & White Version  : 
https://amzn.to/2MpmpZG

Kindle   : 
https://amzn.to/2MlPIMm

Kindle Unlimited   : 
https://amzn.to/3cpUV0Q

Show Notes:

Flavio talks about how to set social media goals that makes sense and based on the S.M.A.R.T method.

S.M.A.R.T stands for:

Specific, Measurable, Attainable, Relevant and Timely.

 The Now You Know Guidebook is available on Amazon in different forms and prices:

Color Version
 https://amzn.to/39Y2okN

Black & White Version  : 
https://amzn.to/2MpmpZG

Kindle   : 
https://amzn.to/2MlPIMm

Kindle Unlimited   : 
https://amzn.to/3cpUV0Q

Show Notes:

Voice and Tone are the way that you communicate your message,  it dictates the way that an audience interprets the words. And it’s a key part of crafting your own brand voice online.

 The Now You Know Guidebook is available on Amazon in different forms and prices:

Color Version
 https://amzn.to/39Y2okN

Black & White Version  : 
https://amzn.to/2MpmpZG

Kindle   : 
https://amzn.to/2MlPIMm

Kindle Unlimited   : 
https://amzn.to/3cpUV0Q

Flavio talks about the importance of positioning for individuals online.

Show notes:

From Wikipedia, the free encyclopedia

Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness. In order to position products or brands, companies may emphasize the distinguishing features of their brand (what it is, what it does and how, etc.) or they may try to create a suitable image (inexpensive or premium, utilitarian or luxurious, entry-level or high-end, etc.) through the marketing mix. Once a brand has achieved a strong position, it can become difficult to reposition it.

 The Now You Know Guidebook is available on Amazon in different forms and prices:

Color Version
 https://amzn.to/39Y2okN

Black & White Version  : 
https://amzn.to/2MpmpZG

Kindle   : 
https://amzn.to/2MlPIMm

Kindle Unlimited   : 
https://amzn.to/3cpUV0Q

Flavio talks about the No. 1 mistake people make online and how to fix that by discovering yourself with the help of marketing tools.

Show notes:

Definitions:

SWOT analysis is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning.

A personality test is a method of assessing human personality constructs.

Links:

Personality Test: www.16personalities.com , check it out and do not skip the test.

The Now You Know Guidebook is available on Amazon in different forms and prices:

Color Version
 https://amzn.to/39Y2okN

Black & White Version  : 
https://amzn.to/2MpmpZG

Kindle   : 
https://amzn.to/2MlPIMm

Kindle Unlimited   : 
https://amzn.to/3cpUV0Q

Just a quick intro about the Now You Know Podcast project.

 The Now You Know Guidebook is available on Amazon in different forms and prices:

Color Version
 https://amzn.to/39Y2okN

Black & White Version  : 
https://amzn.to/2MpmpZG

Kindle   : 
https://amzn.to/2MlPIMm

Kindle Unlimited   : 
https://amzn.to/3cpUV0Q