The NSMB Podcast

When Dustin Adams founded We Are One Composites in 2017, the mountain biking industry experts said it couldn't be done. Manufacturing carbon fiber rims in Canada? Economically impossible. Yet Adams, a former World Cup downhill racer with podium finishes and Canadian Championship titles to his name, wasn't deterred by conventional wisdom.

Selling everything he owned—including his comfortable Squamish home—Adams moved his family to Kamloops, bought a "rat-infested" house that needed work, and started We Are One with just five people and enough cash to last eight months. The pressure was immense, but the team delivered, pioneering revolutionary manufacturing techniques that allowed them to produce carbon rims with "Class A out of the mold" finishes that eliminated costly post-production work.

This behind-the-scenes conversation reveals the stunning reality of building a manufacturing business with minimal investment in an industry dominated by Asian production. Adams speaks candidly about his extraordinary journey from making those first carbon rims to fulfilling his boyhood dream of creating the Arrival—a fully Canadian-made carbon fiber mountain bike that received universal praise for its ride quality and construction.

The discussion takes unexpected turns as Adams explains why production of the Arrival was paused despite representing 50% of company revenue, and how We Are One's unique manufacturing approach has positioned them perfectly to navigate recent tariff challenges that are devastating competitors. His insights into the current state of mountain biking—including the rapid shift toward electric mountain bikes and what that means for traditional bike manufacturers—provide a fascinating glimpse into industry trends.

Perhaps most moving is Adams' commitment to giving back to the sport that shaped his life. Now coaching young downhill racers through the Kamloops DH Union, he's helping develop the next generation of Canadian talent. As for We Are One's future? Expansion into new product categories, continued manufacturing innovation, and perhaps—when the time is right—a return to frame production are all on the horizon.

Deniz Merdano sits down with North Shore freerider Steve Vanderhoek to discuss his day-to-day life as a firefighter and how it influences his decisions when pioneering some of the most progressive lines on the North Shore, as well as an exciting new project that Steve is working on, set to release in the spring of 2025.

If you don’t know the name Caleb Holonko, you should, and you likely will soon. Caleb is one of the rising stars in the world of freeride, and he’s taken the North Shore by storm, building some incredible moves that are not only massive in scale but also clever, creative and beautiful to look at. And he rides them with heaps of style and incredible precision. Caleb’s also made a habit of putting new twists on moves others built, with the other builder’s permission. Caleb hit the train gap made famous by Kenny Smith, but he built up the lip and backflipped the enormous gap over the tracks. Similarly, Kenny built a huge step down to a suspended platform—the Rutherford Lily-pad—and Caleb gapped right over the lily-pad. 

It’s not all about big moves for Caleb, though; he also spends countless hours building trails that all of us can ride. He also won the builders award at Red Bull Rampage in 2023, working for Reed Boggs alongside Alan Mandel.

Unless you’ve met him at a race or listened to him on another podcast, you may not have heard of Mark Fitzsimmons, or Fitzy as he’s known to friends. 

He’s one of the unsung heroes of the mountain bike world. Fitzy is famous to a certain sort of person though: World Cup racers. He’s helped riders like Greg Minnaar, Aaron Gwin and Steve Peat go even faster, working for Fox Racing supporting the Santa Cruz syndicate and other race teams.

More recently Mark took up motor cycle racing - virtually every kind of motor cycle racing - and he wins on both dirt and pavement. He’s a knee dragging badass and a wicked mountain biker as well. 

Please have a listen to my conversation with Mark Fitzsimmons where we talk about working with pro athletes, racing motorcycles, and having mountain lions as neighbours.

Cam McRae

For our first Podcast with Mike Ferrentino, he was home on the acreage where he lives, inland from the coast up the Carmel Valley. Mike lives in a barn filled with bikes and motorcycles, the latter in various stages of decomposition. He's a decent distance from civilization, and from the internet. Mike's connectivity relies on tethering to his phone's sketchy data signal so while we were talking the first time I would lose his picture, and sometimes his voice, for long stretches. There was also a delay I was unaware of, that caused me to walk over Mike's words quite regularly. This time around Mike had a better solution. He jumped into his Ford Transit,(which he got in trade for the Sprinter he mentions in the podcast) found a spot that was quiet and set up his mic. I lost him a couple of times, and once we got disconnected completely, but overall it was like going from hieroglyphics to Morse Code.

We dug a little deeper into Mike's time at bike magazine, particularly the glory days before corporate takeovers, talked about his six years working for Santa Cruz Bikes at the old cannery location, and even discussed mountain biking's newest marketing designation; Downcountry! We also talked about "shaping the destiny of mountain biking," about spectating, working for 'the man,' and being "strapped into a rocket car without a steering wheel."

And this made me realize all the things we didn't cover. But those will have to wait until next time.

Please enjoy our second podcast with the incomparable Mike Ferrentino.

Here’s part one of my conversation with Mike, where he talks about growing up barefoot in New Zealand, learning to fix motorcycles and bikes, moving to America, racing bikes and motos, working in shops, beginning to write about mountain biking, and getting his start at Bike Magazine.

Our guest for the latest NSMB Podcast and the first of our Coming of Age series is Kasper Woolley, a young and fast EWS athlete now racing for the Yeti/OneUp Pro EWS team who hails from Squamish, B.C. 

Kasper first caught the eye of brands as a young junior, after his stage results at a local race were faster than the pro men. Since then, Kasper has grown stronger on the bike and in 2020 made heaps of noise showcasing his speed and cornering skills in a series of short videos. His talent and hard work paid off during the 2020 Crankworx Summer Series, where he was a regular on the podium and the top Canadian EWS athlete at the events, whether enduro or downhill. Kasper went on to close the race season with a win at the Big Mountain Enduro in Winter Park, beating Richie Rude in the process. 

Now part of the Yeti/OneUp EWS team with Jared Graves, Kasper’s pitting at the racers with the Yeti Factory team and getting comfortable with the benefits of race day support. Being young, one might expect Kasper to be all over social media, but he prefers to provide value to his partners through racing, which takes priority over banger video clips. A refreshing perspective, particularly coming from a young athlete. 

Our guest for the latest NSMB Podcast is Ben Arnott, a World Cup downhill mechanic, engineer, and small business owner.   

Ben spent several years working as the head mechanic for Trek World Racing and the YT Mob and the stories from his time following the circus provide a fascinating look into the World Cup. For six of his years with the teams, Ben was also responsible for the team truck. He got to know it intimately while driving the large rig on the small, European mountain roads to each venue.   

But Ben recently pulled back from wrenching for World Cup athletes like Greg Williamson, Angel Suarez, and David Trummer. Instead, he's remained in Canada for the first summer since immigrating and is focused on sharpening his engineering skills with OneUp Components. 

He hasn't completely left the wrenching world either and keeps his hands busy servicing products from Formula and EXT, which he imports through his distribution business, Alba. And while no longer wrenching on the World Cup, he's not saying it will never happen again. 

Chris Porter joins A.J. Barlas for another episode of the NSMB Podcast and once again, it's a brain-tickler. Our first conversation shared stories of Chris's background, giving a better understanding of the man behind the ideas having a resounding impact on the sport. With Chris’s blessing, part two has been labelled Big Mouth Strikes Again. He sees things through a different coloured lens and isn’t afraid to share his opinions. Not everyone will agree with his thoughts, but his musings can spark ideas and leave you contemplating things not previously considered. I always come away from our conversations with an appreciation for new perspectives and I hope listeners can, too.