Why do you want to be in the cannabis industry? It's a question I have been thinking a lot about since yesterdays rescheduling of cannabis announcement. I think its a very important question to ask people in this industry because it explains why the cannabis industry is so garbage right now but it also provides a roadmap to how we can get ourselves out of this mess. Think about it...how many of us who actually care about this plant and the culture want to be in this business because it would make us happier to do that all day rather than what we are doing now? Think about what kind of work environment and what kind of product we would put out? For those of you who said yes, now answer this...how many of us are in the business or have the financial means? See where I am going with this?

When I was thinking of who I wanted to interview for my first few shows, Mass Medical Strains was near the top of my list. Why you ask? Because if I am going to try and shift the consumer market, i need insight from people whose area of expertise is in shifting consumer/cultivator tastes and one of the most vocal advocates for this shift is Mass Medical Strains. Mass Medical Strains is a cannabis breeder & seedmaker in the Northeast who is most known for his Star Pupil genetics including one of the house favorites Putang. Mass Medical Strains has been one of the most vocal people in the cannabis community in regards to our need to expand the cannabis gene pool. To do that according to Mass Medical Strains, we must change the way consumers shop for cannabis and what they consider good weed. So join us as Mass Medical Strains helps me develop a plan to shift the consumer market from the world of rock hard nugs of frosty candy-gas all day everyday to something that resembles more of what cultivators and breeders like to gorw for their own headstash.

You only get one opportunity to introduce yourself to the world so our first episode needed to have a guest that I know would not disappoint and somebody that wouldn't mind taking a chance at being the first guest on a new podcast. So who exactly knows what they are doing and brave enough to throw caution to the wind...well Robbie from Nerds Genetics that's who! Robbie is one of the most respected seed makers and cannabis consultants in the industry today who has made a name for himself with his extensive library of rare cannabis genetics and his PhD level of expertise in living soil systems. Robbie is not shy at saying what is on his mind so join us as he shares his two cents on what is wrong with the commercial cannabis industry and how we can set our company up for success from the beginning.