Last night I was reading a ripper Copywriting book. 

Ben Settles Email Players Cookbook. 

It's not your typical copywriting book actually.. it's actually a text version of an interview that Ben did with his friend Michael Senoff. 

There's so many gold nuggets in this book, and in todays Podcast I wanted to share something I think can help you with your emails.

Michael asked the question of Ben : What is the number one element you include in every email? 

We answer that question in todays Podcast episode.