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February 08, 2026

The Numbers Game in Sales Is Dead (Here's What's Replacing It)

23 minutes

Response rates on cold outreach have dropped to 0.02%. Sales teams are sending 70% more messages than ever.

And results are getting worse, not better.

In this episode, I break down why the "more volume" approach to sales outreach has hit a wall, and share what's filling pipeline right now instead.

You'll hear:

Why your prospects spot automated outreach instantly, even when it mentions their name, company and latest LinkedIn post

The real numbers: how 5 ultra human outreaches are outperforming thousands of automated messages

How one of my clients hit a 30% response rate by going one to one

Why salespeople who rely on automation are putting their careers at risk

The simple maths behind booking 3 meetings a day in 90 minutes

What driverless taxis in Phoenix taught me about the future of sales roles

If you're a salesperson, sales leader or business owner who feels like outreach is getting harder, this episode explains why and gives you the fix.

...more

By Dean Seddon