In this insightful episode of Build & Thrive Thunder Bay, we dive into a crucial topic for every small business owner: the metrics that truly matter. Understanding and tracking the right data can transform your decision-making process and steer your business towards growth. Join us as we break down simple yet powerful metrics every SMB owner should be monitoring, from customer acquisition costs to conversion rates. We’ll explore practical strategies to leverage this data for enhancing customer engagement and driving sales. Whether you're just starting out or looking to refine your existing strategy, this episode offers essential insights tailored for local businesses. Tune in to discover how focusing on the numbers can unlock the full potential of your business in the competitive Thunder Bay market and beyond. Don’t miss out on these actionable tips that can help you navigate your path to success.