In this episode, Roger and Dr Tim dive deep into the belief that evidence based insights are a way to avoid cognitive biases.

Turns out from website design to corned beef tins, and even the correct size of sausage, the biases can still creep in!

Join for Roger and Tim for a deep dive with Dr Chris Leach, author of "How to Save the FMCG Industry" as they explore the sometimes complicated relationship between suppliers and retailers.

In Roger's own words, "it's a doozy"!

Roger and Dr Tim are joined by Phill Agnew, host of the UK's #1 marketing podcast Nudge, for a lively and fun conversation about the application of behavioural science to marketing.

Packed with great examples, and even a killer tip for next time you update your CV, this is one episode you don't want to miss!

Roger and Dr Tim are joined by Phil Agnew, host of the #1 Marketing podcast in the UK "Nudge" to discuss the application of behavioural science in marketing, with of course a little self reflection on the marketers that apply it!

Its a cracking conversation - and it drops Tuesday 2nd June 2026.

I know it's hard to believe that it took till Episode 3 for Roger and Dr Tim to get on to the subject of AI and Marketing, but here we are!

This episode presents a different take on AI in Marketing than you're probably used to. We're not talking about losing jobs to AI, but about the way those pesky cognitive biases we keep mentioning might interfere with your objective evaluation of the help that AI is actually giving you.

And keep listening right to the end for a sneak reveal about our guest coming up in Episode 4!

In the next episode, Roger and Dr Tim discuss the ups and downs of AI use in Marketing, including the cognitive biases that are triggered by the increasingly human sounding chatbots. Episode 3 drops Tuesday May 5th, 2026. Subscribe now to make sure you don't miss out.

Roger and Dr Tim revisit the classic marketing book "How Brands Grow" by Byron Sharp, and discuss some of the core ideas in the context of how the human brain works, and how the marketer's brain might still resist some of those ideas.

Roger gives you a brief introduction to what the podcast is about and the kind of things you can expect to hear!

Short trailer previewing episode 2 of the The Nursery Rhyme Conundrum Podcast, in which Roger and Dr Tim explore the influential Byron Sharp book How Brands Grow, and how a Marketer's brain can resist the learnings from that book.

Episode drops on Tuesday April 7th 2026.

Roger Jackson and Dr Tim Holmes discuss their motivation for The Nursery Rhyme Conundrum book and highlight some of the ways your brain can get in the way of successful marketing.