In this episode, we break down what branding actually means and why it’s way more than just a logo. Whether you’re starting a business, running a cleaning company, or trying to build your presence online, understanding branding is key to growth. We cover the difference between branding and marketing, how to build brand trust, and why your identity matters in every client interaction. If you want your business to stand out and grow, this is the episode for you.

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Let’s be real, everyone messes up. In this episode, we’re talking about what really happens when you make mistakes in business and why owning them is the smartest move you can make. Taking accountability builds trust, shows your clients you're human, and actually makes them more loyal in the long run. If you’ve ever felt like a failure or didn’t know how to bounce back, this one's for you. 

If you're just starting out or building your business from the ground up, this is the kind of mindset that sets you apart. Success isn’t about never messing up, it’s about how you handle it when you do.

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Owning a business isn’t all success stories and Instagram wins. It’s late nights, missed family moments, emotional exhaustion, and mental strain. In this powerful episode, we talk about the real cost of entrepreneurship and why mental awareness is crucial when building a business.

From sacrificing family time to pushing yourself beyond healthy limits, we open up about how chasing your dream can turn into losing yourself and why it's not worth it if it costs your peace, relationships, and well-being.

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Making the leap from residential to commercial cleaning is one of the biggest moves a cleaning business owner can make and it’s a game-changer when done right. 

In this episode, we dive into what it really means to transition from cleaning homes to servicing commercial spaces. We explore how your mindset, branding, gear, and client approach all need to evolve as you position yourself to land larger contracts and scale your business. 

If you're tired of house-to-house hustle and you're ready to operate like a true company that wins commercial jobs, this episode will talk you through that transformation. It’s time to think bigger, act like a business, and grow your cleaning company with purpose.

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Running a cleaning or janitorial business isn’t just about keeping spaces spotless, it’s about protecting your team, your clients, and your reputation. In this video, Matt and Greg dive into why every cleaning company needs solid security policies and safety procedures in place.

We’ll cover the essential procedures and protocols every business should look out for and have in place to protect their team, ensure client satisfaction, and maintain high standards of service.

Whether you're just starting out or looking to tighten up your operations, this guide will help you take control of your company’s safety and security.

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When you start out, it’s easy to fall into the trap of thinking you have to do everything yourself. You wear every hat, chase every lead, and try to hold it all together. But here’s the truth: asking for help isn’t a weakness—it’s a strategy.

In this podcast, Matt and Greg talk about how It’s crucial to pre-plan and build a solid processes from the start that can save you from chaos later. Whether it's how you manage clients, schedule your day, or handle emergencies—systems keep your business running even when you're not at 100%.

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Struggling to land high-paying cleaning contracts? In this episode, we dive into the art of writing winning proposals that help your cleaning business stand out, secure more deals, and boost profits. Greg and Matthew talk about common mistakes to avoid, and how to tailor your approach to different clients. Learn how to craft compelling proposals that highlight your value, set the right pricing, and convince clients that you’re the best choice for the job!

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Starting a cleaning business without a physical office or headquarters can feel overwhelming. Where do you store your supplies? How do you conduct interviews or meet with clients? In this episode, Greg and I will break down practical tips and strategies to help you run a successful cleaning business, even without a dedicated office space.

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Success in the cleaning industry is determined by three key factors: customer satisfaction, overall profitability, and the efficiency of your operational systems. However, many professionals in the industry struggle to accurately gauge customer satisfaction, determine the right pricing, or implement the systems necessary for smooth and effective business operations. In this podcast, Greg and I will dive into what it takes to elevate your company and achieve success in 2025.

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Emergencies can strike any business, but how you respond makes all the difference. From unexpected staffing shortages to supply chain issues, cleaning companies face unique challenges that require quick thinking and preparation. In this podcast, Greg and I will explore how to create a crisis management plan that keeps your operations running smoothly, no matter what comes your way.

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