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A lot of copywriters dream about becoming offer owners, but most of them have no clue what they’re actually signing up for.

In this interview, I sit down with Igor Kheifets, one of the highest-paid email marketers in the world, to talk about what it really takes to build offers, run traffic, manage volatility, and scale an email business that prints cash year after year.

We cover the hidden realities nobody talks about: why winning offers don’t stay winning, why “passive income” is a myth, and the uncomfortable reason most marketers aren’t built for offer ownership.

If you want to understand what the top 1% of email marketers actually do (and what they deal with behind the scenes), you’ll love this conversation.

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